Unilever awards Greater China media planning and buying business to PHD
As part of its global media agency review which commenced in July 2009, Unilever has announced that it has awarded its media planning and buying business for Greater China to PHD, part of the Omnicom Media Group.
The Greater China business which includes China, Hong Kong and Taiwan was previously with Mindshare and Initiative Media.
Other markets are expected to be announced in due course.
“The decision for Greater China was a difficult one and I’d like to thank both MindShare and Initiative for their hard work on our behalf,” said Laura Klauberg, VP Global Media.
“The review was initiated to identify the best overall agency capabilities for servicing our business in an increasingly complex and fragmented media environment.”
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