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Weber Shandwick Leads Asia Pacific SABRE Award Winners


HONG KONG, Weber Shandwick was the most-awarded agency in the inaugural Asia Pacific SABRE Awards, winning six separate categories.

The categories included: digital and social media; marketing to consumers (new product); financial communications; corporate image; industrial/manufacturing; as well as the best campaign across the Indian sub-continent.

Weber Shandwick Asia Pacific Chairman Tim Sutton said: “This overwhelming result for Weber Shandwick speaks to the strength of our Asia Pacific network and the consistency of high-quality client service which that entails. It is certainly an honour to receive such outstanding validation, both for our colleagues and our clients.”

Weber Shandwick’s wins at the Asia Pacific SABRE Awards are as follows:

Breaking Through the Sex Taboo: Durex AIDS Day Event 2008—Durex with Weber Shandwick (China)

Collecting Smiles Across China: The Crest Smile-vocate Campaign—Crest of P&G with Weber Shandwick (China)

A Private Company Communicates with the Public—Temasek Holdings with Weber Shandwick (Singapore)

Drop Sugar for a Healthy Honeylicious Life!—Dabur India with Corporate Voice|Weber Shandwick

GMnext Drives Online Auto Advocates in China—General Motors with Weber Shandwick (China)

Shall we talk? Act now! Cervarix Launch Campaign—GlaxoSmithKline Hong Kong with Weber Shandwick (Hong Kong)

Weber Shandwick’s strong showing at the Asia Pacific SABRE Awards comes on the heels of dual award wins at the recent Asia Pacific PR Awards, when the agency picked up awards for Healthcare Ethical Campaign of the Year and Young PR Professional of the Year – a category that Weber Shandwick has won five times, more than any other agency.

Additionally, the global agency has won an unprecedented string of international awards recently, with the UK Public Relations Consultants Association (PRCA), naming Weber Shandwick International Agency of the Year, PRWeek naming it International Agency of the Year and The Holmes Report awarding Weber Shandwick as its Global Agency of the Year.

About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s success is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was recognized as PRWeek’s 2009 Global Agency Report Card Gold Medal Winner, named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for a lifestyles educational campaign in India. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit


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