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Target Donates More Than $1.25 Million To The Salvation Army To Support Families in Need This Holiday Season


Commitment to the Charity Exceeds $2 Million in 2009

MINNEAPOLIS - Target today announced its continued support for The Salvation Army’s annual holiday programs by donating more than $1.25 million to the organization in the form of cash and in-kind donations this season, adding to the total yearly commitment of more than $2 million in 2009. New to its support this year, Target has collaborated with Hasbro, Inc. for a special holiday promotion. Hasbro will give five percent of the purchase price of select Hasbro toys bought exclusively at Target from December 6 to December 12 directly to The Salvation Army.

This holiday, Target guests can purchase Hasbro toys and games for loved ones, while helping those in need all at the same time. Toys and games included in the special Hasbro partnership include classic board games such as Guess Who?, Sorry!, Life, Clue and Boggle, as well as pre-school games Scaterpillar Scramble, Twister Hopscotch, Perfection, Elefun and Gator Golf. Also, Baby Alive Real Surprises Baby, Star Wars vehicle assortment, Play-Doh Super Craft Caddy and Nerf Dart Tag Strike Fire are among the items available for purchase at local Target stores nationwide. For a complete list of Hasbro toys and games, visit to see the Weekly Ad online or check out the December 6 Target circular in select newspapers throughout the country.

“Sharing a common goal, Target and The Salvation Army are working together to help make this holiday season special for families in need across the country,” said Laysha Ward, president, community relations, Target. “And this year’s partnership with Hasbro provides Target guests and our team members with the opportunity to purchase select toys and games that will directly benefit The Salvation Army – a win-win for everyone.”

Additional Target programs that support The Salvation Army this holiday season include:

Target To-Go
To celebrate Target To-Go, three limited-time-only holiday shopping events in New York City, San Francisco and Washington, D.C., Target will be surprising shoppers with the chance to receive a Target GiftCard and make a donation to The Salvation Army. Beginning the morning of December 11, Target will place approximately 500 oversized and easy-to-identify gift tags in each Target To-Go city. For each gift tag returned to the Target To-Go location, Target will give the guest a GiftCard (worth anywhere from $10 to $500) and donate $100 to The Salvation Army. One lucky guest in each market will receive a $500 GiftCard, and in turn, Target will donate $500 to The Salvation Army. Additionally, in each To-Go city on opening day, Target will present families in need, selected by The Salvation Army, with a $100 Target GiftCard for a head start on their holiday shopping. Hasbro toys also will be available at Target To-Go. They include the Play-Doh Super Craft Caddy and Transformers Deluxe Figures.

Local Toy Shops
Target again is supporting The Salvation Army toy drives in local communities across the country by providing each of The Salvation Army’s four territories, along with the Twin Cities division, $50,000 in donated toys and Target GiftCards, with the total donation equaling $250,000. All toys will be delivered to The Salvation Army in early December.

Toy Wish Lists
This holiday season, local Salvation Army divisions can create a holiday toy “wish list” on In just a few easy steps, site visitors and donors can purchase much-needed toys and other merchandise, directly benefiting local Salvation Army families this holiday season.

“Target’s strong commitment to local communities and their support in helping The Salvation Army provide assistance to families across the country has allowed our organization to expand its capacity,” says, Major George Hood, national community relations secretary, The Salvation Army. “As we continue our mission and embrace our partnership, The Salvation Army and Target will support families in need by distributing toys to millions of children this holiday.”

Yearlong Support
Target proudly supports The Salvation Army as it serves nearly 30 million people across the U. S. each year. Beyond the company’s holiday support, Target has established year-long national and local partnerships with The Salvation Army, which include grants to local chapters and volunteerism and in-kind donations to help those that need it most. For more information, visit

* Disaster Preparedness and Relief – Because disasters can strike at any minute, it is important that families be prepared on how to properly respond. To assist in establishing preventative measures, Target partners with national organizations like The Salvation Army to help communities prepare before disaster strikes. By providing funding, in-kind merchandise, volunteers and distributing the Target Safety Planning Guide – a resource on how to plan for a disaster – Target has worked hand-in-hand with The Salvation Army to provide relief and assist in recovery efforts during times of crisis.
* Target School Spree – Target is also committed to furthering education opportunities for families throughout the country, and because children need the basic resources to succeed in the classroom, in 2009 Target piloted the Target School Spree, a nationwide back-to-school shopping spree in ten markets. Target provided 200 children in each market with a $100 Target GiftCard to purchase pencils, backpacks, shoes and clothes, and other items, preparing them for the first day of school.
* Bullseye Gives – Target also launched its first-ever online giving campaign in 2009, Bullseye Gives, which allowed Facebook fans to vote for their favorite charity to receive a portion of $3 million, one week’s worth of Target giving. As a result, The Salvation Army received more than 38,000 votes, receiving a one-time donation of $391,258 from Target. The funds allocated to The Salvation Army were used to upgrade media centers and renovate libraries at designated local chapters throughout the country.

About The Salvation Army
he Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 129 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. Eighty-two cents of every dollar spent is used to support those services in 5,000 communities nationwide. For more information, go to

About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,744 stores in 49 states nationwide and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

About Hasbro
Hasbro, Inc. (NYSE:HAS - News) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at


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