MIMS Migrates to THINK Subscription Software

Leading Provider of Medicine Drug References Deploys THINK Enterprise to Offer Increased Functionality

PROVO, Utah, March 13, 2006 – THINK Subscription (www.thinksubscription.com), the leading provider of subscription management and fulfillment software, today announced that MIMS Australia (a business division of CMPMedica), the leading provider of medicine references, has deployed THINK Enterprise, THINK Subscription’s subscription management and e-commerce platform, to administrate drug reference subscriptions.

“MIMS is committed to providing intelligent medicines knowledge bases to the Australian healthcare community,” said Siobahn Murphy, General Manager, MIMS Australia. “THINK Enterprise has replaced our old system and our objective is that we will be able to offer our clients more flexibility in how we manage their subscriptions and renewals.”

With MIMS medicine information now accessible in print, online, via CD-ROM, integrated into clinical software or on Palm Pocket, THINK Enterprise allows MIMS to market, sell, and fulfill both their print and electronic publications through one program. MIMS is working with the team at THINK Subscription to renew subscribers, deliver print and electronic subscriptions, and eventually allow clients to access an ingenious online subscription service.

“We are pleased that the Australian office of one of the largest international providers of medical information has chosen THINK Subscription to support its subscription initiatives as it expands into new markets,” said Robb Taylor, CEO of THINK Subscription. “THINK Enterprise is a flexible, scalable subscription solution that will help CMPMedica Australia deliver on its growth objectives.”

Unlike competing systems, THINK Enterprise was specifically built as an enterprise level solution to meet the needs of large publishers. THINK Enterprise gives publishers, application service providers, and new media vendors the power to develop flexible product offerings and support diverse revenue models. THINK Enterprise is available as an installed solution or, through THINK partners, as an ASP solution.

About THINK Subscription
THINK Subscription is a leading provider of subscription management and fulfillment software to publishers, online service providers, and new media vendors. It is the transaction engine, the marketing and promotions system, and the business intelligence repository for its customers. THINK Subscription supports some of the world’s best-known subscription based businesses including Blackwell Publishing, Disney, Dow Jones Europe and Macmillan Publishers Ltd. Additional information about THINK Subscription is available at www.thinksubscription.com.

About CMPMedica
CMPMedica is the leading provider of high quality medicines information for the Australian medical and veterinary community. CMPMedica is owned by United Business Media (UBM), a UK based leading global business information company. In the healthcare sector, their publications include long established market leading titles for GPs such as Pulse and Practitioner in the UK, and Vidal, Quotidien, and le Generalste in France. CMPMedica has offices through Europe and Asia Pacific producing healthcare information and communication resources for health professionals and consumers worldwide. Additional information about CMPMedica is available at www.cmpmedica.com.au.

Contact Information

Bryanne Fidler

Public Relations Manager

THINK Subscription

Contact via E-mail