Fairfax Increases Licenses with THINK Subscription to Manage Additional Publications
Australia’s Largest Media Company Powers Additional Subscriptions with THINK Enterprise
PROVO, Utah, March, 7, 2006 – THINK Subscription, the leading provider of subscription management and fulfillment software, today announced that John Fairfax Holdings Ltd - Australia’s largest media company - has increased THINK Enterprise licensing to expand use of THINK’s subscription management and e-commerce platform within their organization.
“THINK Enterprise has successfully powered our subscription system for more than 25 properties in four countries since 2001,” explained Craig Healey, Group IT Director, Fairfax Business Media. “To achieve product fulfillment of online and traditional publishing through one subscription management platform across multiple sites is incredible. As Fairfax continues toward electronic content and delivery, THINK Enterprise was the clear choice for functionality and ease of integration.”
The THINK Enterprise platform, designed to sell both digital and physical products side-by-side, gives publishers like Fairfax the flexibility to sell items through one centralized system. With additional licensing of THINK Enterprise, Fairfax will increase their capability to market, sell, and fulfill multiple publications across multiple channels at a lower cost.
“Fairfax is one of the largest multi media presses in the southern hemisphere,” said Robb Taylor, CEO of THINK Subscription. ”We have a strong presence in Australia and working with a top company like Fairfax solidifies our position as the pre-eminent software platform for mixed mode fulfillment, especially as publishing transitions to the digital marketplace. We’re very excited to be working with a publisher that is steadily moving forward with a strong business vision for strategic content delivery"
THINK Subscription technology is currently powering the delivery of Fairfax’s major business publications, including MIS (Australia, New Zealand, UK and Asia), BRW, BOSS, Smart Investor, Asset, and most recently, Travel and Leisure.
“The culmination of THINK Subscription’s technology, real world experience and ongoing support is world class,” said Healey. “Their technology significantly reduces costs and risks for our new ventures and that is something to be excited about.”
About THINK Subscription
THINK Subscription is a leading provider of subscription management and fulfillment software to publishers, online service providers, and new media vendors. It is the transaction engine, the marketing and promotions system, and the business intelligence repository for its customers. THINK Subscription supports some of the world’s best-known subscription based businesses including Blackwell Publishing, Disney, Dow Jones Europe and Macmillan Publishers Ltd. Additional information about THINK Subscription is available at www.thinksubscription.com.
About John Fairfax Holdings Ltd.
John Fairfax Holdings Ltd is Australia and New Zealand’s largest media company. With more than 25 properties in 4 countries, Fairfax is undeniably a leader in the publishing industry. Their masthead publications include the prestigious Sydney Morning Herald, The Age and The Australian Financial Review. Fairfax is a highly competitive media company with a strong performance ethic, serving its communities through high quality independent journalism and dynamic venues for commerce and information. For more information please visit www.fxj.com.au.
- Contact Information
- Bryanne Fidler
- Public Relations Manager
- THINK Subscription
- Contact via E-mail
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