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eVOC Insights Partners with Omniture, An Adobe Company


Seamlessly capturing in-session attitudes to answer the ‘why’ behind consumer behavior.

San Francisco, CA – November 30, 2009 – eVOC Insights, a veteran user experience research and consulting company, today announced its partnership with the leader in online business optimization, Omniture, an Adobe company. Omniture’s Web Analytics software helps more than 5,000 companies worldwide manage and enhance their online, offline and multi-channel business initiatives. This partnership will enable eVOC Insights to seamlessly and persistently track users’ attitudes based on their natural online behavior.

“This partnership with Omniture delivers the premier solution for conducting in-session behavioral and attitudinal tracking surveys, by intercepting users at the point of interaction with a Website,” said Liz Webb, Managing Partner of eVOC Insights. “We now have the ability to ask unique visitors questions about their Web browsing behavior based on the order of pages they viewed and the actions they performed. For example, if they added a product to their shopping cart, then viewed a customer review, and then abandoned the site, we can ask why?”

Through strategic partnerships with leading edge companies like Omniture, eVOC helps clients innovate and keep ahead of the rapidly changing online and mobile environments.

About eVOC Insights, LLC
eVOC Insights is a customer experience consulting firm that provides ‘Voice of the Customer’ research to deliver actionable insights into the behavior, thoughts and attitudes of consumers online. eVOC offers the best research and technology solutions for measuring user experience, understanding online behavior, benchmarking the competition, and tracking the ROI from online initiatives. eVOC was founded in 2005 and is headquartered in San Francisco, CA with offices in Dallas, TX, Seattle, WA and New Orleans, LA. For more information, visit


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