IHG Tweets Into the New Year with 31 Days of Deals & Giveaways on Twitter
Nearly one million Priority Club® points will be awarded
ATLANTA - During the 31 days that lead up to the new year 2010, IHG (InterContinental Hotels Group) will “tweet away” nearly one million Priority Club® points redeemable for hotel nights, retail gift cards, electronics and more during the hotel group’s December Tweet Away promotion. IHG invites consumers to follow their hotel deals Twitter account at www.twitter.com/ihg_deals for a chance to be among the interactive campaign prize winners, including a seven-night stay at any IHG hotel in the world.
Launching Dec. 1 and up to the very last minute of 2009, IHG will tweet from its Twitter account @IHG_Deals at least once a day. Each tweet will include: a trivia question that asks followers to reply with a correct answer, a re-tweet request or a hotel deal of the day from an InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, Staybridge Suites or Candlewood Suites property.
“We know consumers have a choice in lodging and we want them to choose IHG not just the first time they travel, but every time” said Del Ross, vice president, U.S. Sales & Marketing, IHG. “Hotel deals and value-added packages are paramount in this economy and now is the time for travellers to take advantage of these incredible offers. By following IHG_Deals on Twitter, they can be among the first to hear about them in a fun and engaging way.”
How to be a part of the campaign:
* Log in or register at Twitter.com
* Follow @IHG_Deals
* Look for tweets with featured hotel deals and exciting giveaways
beginning Dec. 1
* Register to become a member of IHG’s loyalty program, Priority Club® Rewards
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