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I-COM and Business Yorkshire to Repeat Social Media Success


Following the success of and Business North West’s social media experiment, in which the conference exploited a variety of social media platforms, including Twitter and Facebook, in order to ‘take the conference online’. The Manchester-based online marketing firm have been invited to repeat the concept at the Business Yorkshire conference.

Scott Hider, Managing Director of the Nationwide Media Group, the firm responsible for organising the conferences, commented, “We were amazed with the success of the social media experiment at Business North West.”

“When the idea was first pitched to me I didn’t fully understand how it was going to be beneficial to the conference. However, it soon became apparent that conference goers were able to offer live updates on speakers, debate business concepts and network online, adding a really useful new dimension to the 2009 conference.”

“I was so impressed, I’ve set up my own accounts on a variety of Social Media sites and now use them regularly as part of the day to day running of the business.”

The Business Yorkshire conference is due to take place on the 25th and 26th of November at the Doncaster Racecourse. Speakers will include Andrew Barke of Google, Rachel Elnaugh, an entrepreneur and ex-dragon, and Tim Roberts, Managing Director of I-COM.

Tim Roberts, MD of comments, “The use of Social Media was a roaring success at this year’s Business North West, and the I-COM team are hoping to repeat that success at Business Yorkshire.”

“If we manage to get as many business people in Yorkshire participating as we did in the North West, we should be able to create an equally rich and fully collaborative online business resource.”

For more information about Business Yorkshire, visit the conference website at follow along at and join in using Twitter hash tag: #by09.


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