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Recession Gets Couples To Be More Creative This Christmas


The negative impact of the worldwide economic recession has seen extensive media coverage on newspapers, television and the Internet, but one good thing brought about by the economic crunch is it encourages people to be more creative and resourceful. This Christmas couples will be looking at spicing up their gifts to their loved ones and this festive season will be full of sexy surprises.

Nowhere is this more evident than in the dating scene where the mantra seems to be “Staying in is the new going out.” As more people cut back on the costs of a dinner outside and drinks afterward, couples seem to be finding more creative and cost effective means for their romantic thrills. Proof of this is that lingerie and sales of sex toys continue to be strong despite the dwindling amount of money in consumer’s hands.

“Everyone is spending more time at home and so all forms of home entertainment are more popular than before,” says Annette Warburton, Debenham’s head of lingerie buying. “ Losing a job is never good news but our lingerie sales suggest that many people are using the opportunity to become fully employed at home.”

Debenham’s sales figures show that sales continue on an upward trend since January with sales of fishnet stockings up by eighty-three percent, suspenders by fifty percent, basques by forty-five percent, and garters by seventy-one percent. Sales of cleavage boosting bras are up sixty one percent.

A report from Advertising Age states that the sales of lubricants have jumped thirty-four percent in the first quarter of this year and “marital aids” sold in mass market stores has grown seventy- four percent JJ Currie, a partner in, a website selling sex toys and novelties based in Liverpool, England also reports that their sales have been growing steadily at about ten percent per month and he predicts couples will be having a sexy Christmas this year.

As money gets tighter, couples are constrained to look at cheaper thrills to keep themselves occupied. Their options on going out may be more limited but that does not keep them from staying in and engaging in a little intimacy. Moreover, a study conducted by an economics professor at Dartmouth has shown that money has no clear effect on sex but the frequency of sexual activity has been shown to be positively associated with the happiness of a person . The paper entitled Money, Sex and Happiness: An Empircial Study was authored by David G. Blanchflower and Andrew J. Oswald and studied the link between income, sexual behavior, and reported happiness.

For some people, the steady growth of sales of adult novelties and lingerie does not come as a surprise. Sex therapist Dr. Judy Kuriansky posits that the increased sales of sex devices is an outgrowth of the sluggish economy. Though some people may withdraw from sex when finances are tight, a lot more will “do anything to increase the level of closeness and pleasure.”


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