Three Kodak Products Recognized for Design Excellence

KODAK DIRECTVIEW DR7500 System, KODAK EASYSHARE P850, P880 Digital Cameras Recognized with iF Seal.

ROCHESTER, N.Y., Mar. 9 -- Three digital imaging products from Eastman Kodak Company have received the prestigious iF Seal of Design Excellence, announced this week in Hannover, Germany. The KODAK DIRECTVIEW DR7500 System, along with the KODAK EASYSHARE P850 and P880 digital cameras, earned the highly regarded 2006 iF Product Design honors.

Showcased at the annual CeBIT technology fair in Germany, the iF Design exhibition showcases a range of cutting-edge product designs, ranging from cellular phones to sleek luxury sports cars. In 2006, the design organization said, just under 2,000 products submitted from 37 countries competed for an iF award. Kodak’s award-winning entries “successfully asserted (themselves) in a first-rate, highly international competitive environment,” the organization said.

The 20 iF design jurors judged products in 12 categories including consumer electronics, computers, lighting, household/residential, and leisure/lifestyle products. Since 1953, the iF design award has served as a prestigious trademark for outstanding design, and many manufacturers incorporate the red iF logo in product packaging and literature. All iF design award products will be presented at the iF design exhibition, which runs until September. More than 300,000 international visitors are expected to view the exhibit.

The Kodak products recognized with the iF Design Award of Excellence include:

* The KODAK DIRECTVIEW DR7500 System, a modular digital radiology system that enables medical facilities to configure a digital x-ray solution that meets their individual requirements. The system features a unique wall stand capable of three-axis movement to capture a wide range of upright, horizontal and cross-table projections. The system also features a fixed, elevating table with four-way float that provides flexible patient positioning. Auto-positioning capability moves the equipment to predefined positions with a press of a button.
* The KODAK EASYSHARE P850 camera, a five-megapixel compact camera featuring imaging stabilization and a 12X optical zoom lens.
* The KODAK EASYSHARE P880 camera, an eight-megapixel model with a zoom range of 24-140 mm (35mm equivalent).

“When design and functionality are interwoven, the resulting products deliver uncompromised usability and performance,” said Paul W. Porter, Director of Corporate Design & Usability at Kodak. “These three products demonstrate Kodak’s design and innovation leadership, and we’re honored that our Health Group products, as well as our Consumer Digital Group products, were recognized by the iF panel of design experts.”
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.
Kodak, EasyShare and DirectView are trademarks of Eastman Kodak Company. 2006

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Liz Scanlon

Eastman Kodak Company

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