Direct Response Industry Veterans Launch Suite of Services
AUSTIN, Texas, Nov. 11, 2009 – Today, the people behind some of the direct response television industry’s most successful campaigns, launch a suite of service companies for savvy makers and marketers of direct-to-consumer goods and services.
Considered industry thought leaders when bridging Brand and Demand marketing, Jim Warren, Lane Robertson and Lonnie Summers have once again teamed up to launch www.direct2brand.com, www.nationalmedia.com and www.infomercial.com.
The announcement capitalizes on the industry trend by marketers to deliver integrated direct response and branding to deliver maximum ROI. The collective suite of services provides the ability to launch products and services using these best of breed services a la carte or as a completely integrated solution.
Direct to Brand (D2B) - is a full service direct response agency that specializes in DRTV campaigns. Our team has 25 years of experience developing effective creative strategy and implementation of direct response programs that drive consumer response. In turn, you get your product or service in front of the right viewer who will make the call.
NM Direct, LLC (dba National Media) NationalMedia.com is an integrated direct response media agency housing short form and long form TV planners and buyers under one roof. The depth of expertise and breadth of media services offered provide clientele with distinct advantages of flexibility in media placement driven by their specific campaign objectives. National Media plans and buys direct response Print, Radio, and Internet Media in stand-alone or integrated campaigns.
Infomercial.com - Infomercial.com combines state-of-the-art internet retailing practices and direct-to-consumer sales expertise with best-in-class social networking and has become the television shoppers’ online solution. Infomercial.com provides an online solution benefiting those selling (merchants) and those buying (customers) infomercial products and services.
This announcement is great news for companies tasked with bringing more accountability to brand efforts, and those currently using direct response, but continue to struggle to find the perfect balance of image and action based marketing and advertising.
Clients best serviced by this group of direct response advertising and marketing veterans include:
• Fast growth companies looking to build their brand and retain value as they ride their newfound direct-to-consumer success.
• Establish brands that continue to launch new products and/or campaigns to acquire base line customers for long-term value.
• Blue chip companies that have seen erosion in their customer base due to competitors leveraging forms of direct response and until now have not figured out how to leverage the direct effort without risking their brand.
“We have a record of successfully providing an integrated approach to complex marketing efforts,” said Jim Warren, Founder & CEO of Direct2Brand. "This group of individuals has had great success on behalf of various clients including AT&T, Kinko’s, Debt Free, CTCA, Sam’s Club, SBC, Charles Schwab, Hamilton Beach, Express Med, Invacare and many others. We found that in working as a team in the past on some of our industries most successful campaigns our combined efforts have provided exponential results.
To reach Direct2Brand for the free brochure, “The Science of Cha-Ching” you can call (512) 334-6110 or visit their website at www.direct2brand.com.
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