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Real Time eCommerce Shopping Cart Incentives Solution Now Available in the UK


Vodat International, the leading communications solution provider to the UK retail sector, has announced an exclusive partnership with BroadVision® USA. Vodat International is hosting and supporting the eMerchandisingTM shopping cart incentives (SAAS) solution in the UK.

eMerchandising is a real-time, context-aware incentive solution that works independently from the e-commerce website and makes it easy to set up incentives, promotions, cross selling, product recommendations, bundles, offers, companion deals and shipping discounts.

The incentives are pushed to the customer with contextual messages appearing at key moments during the online shopping process and in the shopping basket. eMerchandising can increase an e-commerce retailer’s average order value (AOV) by up to 40%, and reduce shopping cart abandonment rates.

How does it work?

eMerchandising is a hosted software solution which pulls information from an e-commerce website’s database. It’s a form based tool which is easy to use and does not require any technical expertise. It keeps costs down and allows e-commerce websites to create buying incentives in real-time.

Most eCommerce platforms offer limited functionality for creating and deploying complex comparisons, product bundling and incentives. eMerchandising manages complex rules across 1000’s of SKU’s and applies up selling and cross selling techniques. It delivers higher conversion rates and strengthens online customer relationships.

eMerchandising gives online retailers the ability to create, deploy and manage complex rules and relationships directly from a single management tool. Product Managers can control e-commerce website promotions directly, or create an individual price based on the customer’s real-time behaviour and product choice.

eMerchandising works with most eCommerce platforms including BV, IBM, ATG and Microsoft.

Vodat International provides secure managed private networks, unified communications and e-commerce solutions to top UK retailers including Jaeger, Beaverbrooks, Karen Millen, White Stuff, TJ Hughes, Fat Face, Lush, B&M Bargains and 99pStores.

BroadVision Inc, is a global e-commerce platform and solutions provider with clients such as Sony, Fiat, Hilti, Honeywell, Iberia, Lockheed Martin and Vodafone.

For complete details about eMerchandising shopping cart incentive solutions, please visit or call Vodat International today on 0161 406 1820


 Vodat International
 Shopping Cart Solutions

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