Toronto Animation Studio Celebrates 15 Years of Success
A Toronto animation milestone: Mike Efford Motion Design, a 3D animation studio in Toronto Canada, will soon be celebrating 15 years of creating motion graphics animation for some of the country’s most successful marketing campaigns.
The studio opened in November 1994 and is now one of the most long-established practitioners of computer animation in Canada.
Mike Efford Motion Design celebrates 15 years of creative and successful animation projects for over 50 corporations, small businesses, and organizations. Toyota, GM, Thane Marketing, Guthy Renker, Scotiabank, IBM/Cognos, Thales, and Trillium Health Center are a small sampling of end clients who have called upon Mike Efford Motion Design to animate their visions.
One series of 3D technical animations helped Thales, a multinational technology firm, win a massive $650 million dollar contract with the London Underground Subway Lines to re - signal their subway tracks.
Animating consumer products has always been a specialty: the H2O vacuum was successfully marketed in infomercials across North America. They used computer animation to demonstrate how dirt, hair and even airborne bacteria are filtered and neutralized by this cleverly designed appliance; all visually demonstrated in under 15 seconds.
More recently the studio is proud of an innovative animated logo created for the William Osler Health System in Brampton Ontario. It featured a magical transformation from ripples in a pond into the multi – ringed symbol of the hospital.
Like the more than 100 logo animations that Mike Efford Motion Design has developed, the spirit and identity of the organization has been communicated with passion and flair.
Mike Efford Motion Design creates 3D computer animation for clients primarily in the Greater Toronto area.
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