Clear Channel Outdoor Appoints Debbie Reichig to SVP Business Development and Marketing
PHOENIX .– Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that it has hired Debbie Reichig as Senior Vice President of Business Development and Marketing. In this newly created position, she will be responsible for client development and marketing their brands and report to Rocky Sisson, Executive Vice President Sales and Marketing of Clear Channel Outdoor.
“With over twenty years of experience, Debbie’s extensive knowledge of integrated media sales and exceptional track record will be an enormous asset to our company,” said Sisson. “We’ve seen a significant increase in demand for our platform, and are confident that Debbie will help drive innovative and impactful sales strategies for our customers. We are pleased to welcome her to our company.”
“As one of the fastest growing media sectors, the outdoor industry presents many new opportunities for advertisers. I’m exciting to delve into this new role and believe that my background will help me bring new ideas to the table, including how to better implement Eyes On measurement. I look forward to working closely with Rocky and the Clear Channel Outdoor team,” said Reichig.
Previously, Reichig was the Principal at In-Focus Media Consulting, developing sales strategies for key clients including Weather Channel, Rainbow Media and Current Media. Prior to that, she served as Senior Vice President of Market Development at NBC Universal, directing the integrated media sales marketing division across all assets and instituting mechanisms for enhanced marketing communications across the organization. Prior to NBC Universal, Reichig was Senior Vice President of Sales Strategy at Court TV, conducting breakthrough research on ad effectiveness, brand entertainment and multi-platform campaigns.
Reichig also served in other senior roles at iVillage, Comedy Central, Network Television Association, AGB Television Research, Lifetime TV and Blair/Telerep Television Representatives. She was chosen by Advertising Age as the “Woman to Watch” in 2006.
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