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Lonely Planet names Iceland one of 2010’s best value destinations


Iceland’s biggest airline, Icelandair is gearing up for a surge in interest following this week’s release of the new Lonely Planet Best Travel in 2010 book, which ranks Iceland as one of the best value travel destinations for the coming year. The new breed of tourist is as likely to visit Iceland for its value hotels and guesthouses as for its volcanoes, hot springs and glaciers.

Iceland is now one of the ten best value vacation destinations – so says the Lonely Planet’s new Best in Travel 2010 book, released this week. The book is the publisher’s fifth annual collection of the world’s best journeys, destinations, and experiences for the coming year. The guidebook presents the top ten countries, regions, and cities to visit in several categories, including value for money. Chosen by Lonely Planet’s global team, Iceland is one of several notable new entries for 2010 -

Lonely Planet is the world’s biggest publisher of travel books and online travel materials. It has published over 500 titles in eight different languages with annual sales of six million guidebooks as well as TV programmes, a magazine, mobile phone applications and websites.

Icelandair, Iceland’s largest airline is over the moon at the Lonely Planet ranking news: Iceland as a top ten money-saving vacation destination in 2010 is already increasing demand for flights to Iceland. Over the past year, the previously expensive holiday destination has become the high profile poster child of the economic crisis; but consequently, due to the low local exchange rate, has allowed travellers and tourists to holiday in Iceland at a much lower price.

Iceland’s weaker currency is the traveller’s strength: “You’ve always wanted to explore this magical, mysterious land, explore volcanoes and ice caps and bathing in hot springs? Then 2010 is your year,” the Lonely Planet guide proclaims.

Iceland as a holiday destination has steadily gained popularity over several decades; but demand has never been higher than now. Icelandair hopes the coming year will be a busy and exciting one for the company, as it flies people in from all 25 of its gateways across Europe, the USA and Canada, providing safe and reliable air travel for all who wish to visit the Land of Fire and Ice in 2010.

For Icelandair routes, schedules and to book flights to Iceland or even all the way across the Atlantic, visit


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