Myxer and Mass Animation to Launch First Simultaneous Theatrical and Mobile Release of a Movie
“Live Music” a CGI Animated Short created by a community on Facebook of over 50,000 artists and fans will be in theaters and on phones November 20th
Deerfield Beach, FL and Los Angeles, CA (November 6, 2009) – Myxer, the leader in mobile entertainment with 27 million users, and Mass Animation, the largest global animation collaboration ever, announced today the availability of the Live Music mobile content channel on Myxer (www.myxer.com/livemusic). The companies are partnering in the first ever “day and date” theatrical and mobile release with Live Music appearing on 500 digital screens nationwide on November 20th in front of Sony Pictures’ release of Planet 51 and on mobile via Myxer’s content delivery platform the same day.
Live Music is brought to you by the team behind the Academy Award winning animated short, “The Chubb Chubbs” (2002) and the Executive Producer of this year’s animated hit Cloudy With a Chance of Meatballs. It started with the creation of a virtual studio on Facebook and an open invitation to artists around the world to collaborate in the making of an animated short film. Over 58,000 fans worldwide joined the community with 51 finalist animators from 17 countries credited in the film.
“Myxer is thrilled to be part of the ground-breaking collaboration, Live Music, as it ties in with so many of our passions---music, innovation and content contributions from tens of thousands of individuals,” said Myk Willis, CEO of Myxer. “The mobile entertainment industry continues to evolve at such a rapid pace; we’re excited to part of this first-ever simultaneous release in theaters and on mobile.”
“When we were looking for a mobile partner we were looking for great technology, a large consumer audience and a passionate team to support us and Myxer has been the perfect partner,” said Yair Landau, founder of Mass Animation, director of Live Music and former Sony Pictures’ Vice Chairman. “We’re very excited about offering our Live Music fans the ability to purchase the movie for their mobile phones on the same day we are releasing the movie nationwide in theaters. Our fans can enjoy some free mobile content from the movie starting today.”
To receive free wallpaper text “livemusic2” to 69937. To view the movie trailer, audiences may also visit: http://www.youtube.com/watch?v=H_2NcijwPWE
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About Mass Animation
Founded in August 2008 by former Sony Pictures Vice Chairman Yair Landau, Mass Animation began with the creation of a virtual studio on Facebook and an open invitation to artists around the world to collaborate in the making of entertainment content thru an innovative new Facebook application. With over 58,000 participants from 101 countries, the company’s first project, Live Music, attracted artists from Kazakhstan to Colombia to collaborate in this completely unique production. When artists arrived at Mass Animation’s virtual studio, they were given the the essential tools and animation software necessary to participate, including individual storyboards and 3D models bundled for download along with guidelines on animation and the Autodesk Maya software necessary to actually animate. Through the social networking features of the application, animated shots could then be viewed, voted on and shared with friends. With animators from 17 different countries, Live Music is truly the first ever-global animation collaboration brought to life by a group of people on the internet. Mass Animation is currently developing the next generation of stories and applications for worldwide collaborative creativity. To learn more, go to www.massanimation.com.
Myxer is the largest and fastest growing site for mobile entertainment and personalization — with 27 million users, more than 65 million mobile downloads a month, and a catalog of over 2 million ringtones, wallpapers, videos and games. At www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used. Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.
Myxer and the Myxer logo are trademarks of Myxer Inc.
For Mass Animation
Yair Landau 310.459.0555
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