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Sybase Advances iPhone Adoption in the Enterprise


New Device Management, Relational Database with Synchronization, and mBanking Solutions Now Available for iPhone

SANTA CLARA, CALIF. – iPHONE DEVELOPER SUMMIT — Sybase, Inc. (NYSE: SY), an industry leader in delivering enterprise and mobile software, today released new product offerings for the iPhone that extend enterprise functionality to service both internal employees and external end users. The new capabilities enable secure device management, rich application development, as well as a complete solution for mobile banking. With these releases, Sybase enables organizations to adopt iPhone as a strategic platform.

Sybase’s new iPhone support includes key components of its comprehensive, best-in-class mobile platform. Afaria® now provides industry-leading enterprise device management and policy enforcement for iPhone. SQL Anywhere® database and synchronization technology now brings a proven, scalable way to extend information in enterprise relational databases to line of business applications running on iPhone devices. To meet the growing demand of consumers for mobile banking solutions, the company announced availability of its leading mobile banking iPhone application through the Sybase® mBanking 365™ platform.

“While Apple has made significant progress in making the latest version of iPhone enterprise-ready, there are still a number of challenges in provisioning, management, security and application enablement,” said Jack Gold, President of J.Gold Associates, LLC. “To achieve true enterprise-class capability, companies should deploy a comprehensive, open, third-party mobility platform capable of filling these gaps. Solutions like Sybase’s mobility platform not only support companies looking to proactively deploy iPhones but also to respond to the rapidly growing population of information workers bringing personally-owned smartphones into the enterprise.”

“The popularity of the iPhone and speed at which it has entered the workplace magnifies the challenges of managing and supporting the growing diversity of device types in the enterprise,” said Mort Rosenthal, CEO of Enterprise Mobile, a mobility systems integrator and outsourcer. “Today’s announcement exemplifies Sybase’s proven history of rapidly meeting customer demand through open, best-in-class solutions. We are confident that our strategy and enterprise mobility services are future-proof with Sybase.”

“We are significantly expanding our iPhone offerings with advanced enterprise-ready features that are consistent with Apple’s direction,” said Raj Nathan, SVP and CMO, Sybase. “As an increasing number of consumers bring personal smartphones into the enterprise, there is a greater need to extend high levels of application performance, functionality and security to a wider range of mobile devices. Sybase continues to deliver the technology that customers require to fully embrace mobility within their enterprises.”

Delivering on customer demand for helping make iPhone an enterprise-ready, strategic platform, Sybase offers the following new capabilities:

Device Management

* Over-the-air provisioning and certificate-based policy enforcement
* Enforceable administrative policy lockdown control (i.e., passcode, WiFi, VPN/APN, IMAP/POP email settings, and application usage/installation restrictions)
* Accurate compliance reporting
* Device authentication to a corporate directory

Database and Enterprise Synchronization

* Bi-directional synchronization between iPhone and Sybase ASE, SQL Anywhere, Oracle, SQL Server, DB2, and MySQL databases proven to scale from 1 user to 100,000s of users
* Enterprise-caliber data management and synchronization technologies designed to operate in heterogeneous environments without regular on-site IT maintenance

In Related News
Sybase 365, a subsidiary of Sybase, the global leader in mobile messaging and mobile commerce, announced availability of its mobile banking iPhone application through the Sybase mBanking 365™ platform. BBVA Compass is one of the first adopters of the mBanking iPhone application. Click here to view demo of Compass MobileSM.

Sybase today announced the latest release of Afaria®, the industry’s leading mobile device management and security solution. Afaria 6.5, a key component of the Sybase’s comprehensive mobile platform, comprises new hosting options via a highly-secure multi-tenant infrastructure, enhanced security updates, and a new policy based model for enabling simplified device management across a range of platforms and smartphone devices including iPhone.

Please see press releases at

Afaria 6.5 with iPhone support will be generally available in mid November. To learn more about the features and functionality in the new release of Afaria, visit The SQL Anywhere for iPhone beta program is now open, visit Sybase will be featuring its latest iPhone solutions at the iPhone Developer Summit, November 2-4, Santa Clara Convention Center. Please visit booth 113 for interactive demos and more information.

Analyst Perspective
Sybase was positioned by Gartner, Inc. in the Leaders quadrant in its 2008 Magic Quadrant for Mobile Enterprise Application Platformsi and was recognized as a mobile middleware market leader for the seventh consecutive year by IDCii. The full reports can be obtained at and

About Sybase
Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit Read Sybase blogs:

About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2008 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

iMagic Quadrant for Mobile Enterprise Application Platforms, Publication Date: 18 December 2008, by William Clark and Michaeacl J. King, ID Number: G00162969.

iiIDC, Worldwide Mobile Middleware 2009-2013 Forecast and 2008 Vendor Shares report, Doc # 219186, July 2009.


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