TLC.com Brings Users Into the Kitchen with Thousands of Recipes and Original Content Around Cooking and Food
Hunt’s to Be Premier Sponsor for TLCCooking.com --
-- Star of Hit Series CAKE BOSS, Buddy Valastro to Debut New Online Short Form Series Featuring Old-World Family Recipes --
(New York, N.Y.) Dedicated to sharing the extraordinary and unique experiences of family, TLC.com is taking the celebrations of love and life to the table with a new offering of original food and cooking-related content, available at TLCCooking.com. Through comprehensive recipes and menu-planning content, plus culinary programming that explores the interesting, enjoyable and unexpected, TLC.com -- also featuring content from HowStuffWorks.com -- will offer both solutions and entertainment for eaters of all kinds.
Hunt’s, the well-known ConAgra Foods brand of tomatoes and tomato products, is also joining TLC.com at the table with a collaborative online partnership that kicks off today. Hunt’s will be the exclusive sponsor of TLC’s “Fresh Ideas for Dinner” section featuring integrated and co-branded content including recipes, videos and photos in categories such as Simple Meals and Solutions, Healthy Living and Eating, and Dinner Fun Facts. In addition, Hunt’s will be integrated into a new original short-form series featuring Buddy Valastro from TLC’s hit show CAKE BOSS, who will share his favorite old-world Italian recipes as handed down to him by his father including Pasta Fra Diavolo and Orecchiette with Broccoli Rabe and Sausage.
“There’s an inseparable relationship that exists between family and food, making TLCCooking.com a perfect fit with the TLC brand,” said Jody Jones, SVP, Digital Programming and Content Integration. “With a partner like Hunt’s who embodies natural goodness and flavor, we can further satisfy the everyday cook and food enthusiast with simple and delicious recipes to be shared with family and friends.”
“Integrations of this sort with a partner like TLC are ideal for a brand like Hunt’s,” said Brett Groom, Vice President, Media, Digital & Social Media at ConAgra Foods. “Not only is our consumer passionate about using the finest ingredients in their cooking and looking for suggestions like Hunt’s tomatoes on TLCcooking.com, but the truly integrated content allows us to have a valuable partnership with a high profile property.”
TLC’s new cooking content will also be available to a wider audience, through the reach of our distribution partners.
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