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General Mills to Remove Smart Choices Symbol


General Mills said today the company will remove the Smart Choices symbol from future packaging.

Only three General Mills products – Cheerios, Fiber One bars and Green Giant vegetables – use the Smart Choices symbol. General Mills said the symbol would be removed from packaging for all three products as new packaging is produced.

Separately, General Mills said it continues to support the development of a simple, uniform front-of-pack labeling program that could promote informed food choices and help consumers make healthier diet decisions. With the U.S. Food and Drug Administration’s renewed interest in developing uniform front-of-pack and shelf-labeling criteria, the company said it remained hopeful that a science-based front-of-pack and shelf-labeling system would emerge.


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