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First Ever Latin American Lesbian and Gay Market Research Study Vastly Expanded - Now Includes Brazil, Argentina, Uruguay and Chile


FOR IMMEDIATE RELEASE (OUTNOW) -- Buenos Aires, Argentina. October 28, 2009 -- It was revealed today that the first ever Latin American study into lesbian and gay communities will now research the lives of far more GLBT people than was originally thought.

It had previously been announced that the 2010 Out Now Global Gay Market Study was to survey gay and lesbian people living across Argentina.

Today at a press conference at the Axel Hotel in Buenos Aires, the study’s organizers revealed a much greater reach for this new LGBT (lesbian, gay, bisexual, transgender) research study.

The study is now to include gays and lesbians living across Brazil, Chile and Uruguay as well as those living in Argentina.

Ian Johnson, CEO of Out Now said the decision to expand the research scale was a logical one.

“Out Now works in countries across the world,” Johnson says. “When we looked at the Latin American region it was obvious that there is a pressing information need for many different purposes for research of this kind. That need is every bit as pressing in Brazil, Uruguay and Chile as it is in Argentina.”

It was also announced by Johnson that the specialist gay and lesbian marketing agency is now to open its first office in the region - Out Now Latin America, to be based in São Paulo.

Out Now was established in 1992 in Australia and works in markets across the world with many corporate clients, including IBM, Toyota, Volvo, Hilton, KLM, Lufthansa, VisitSweden, German National Tourist Board, Barclays Bank and Citibank. Out Now Latin America services include research, strategic consulting, advertising, public relations and staff training.


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