Nielsen BookScan to Produce Bestseller Book Charts for The Wall Street Journal
New York, NY – The Nielsen Company today announced that its book sales monitoring and analysis service, Nielsen BookScan, will begin supplying its world-class information to create customized bestseller charts for the world’s leading business publication, The Wall Street Journal.
Beginning October 23, Nielsen BookScan will produce three weekly book charts for the Journal – Hardcover Fiction, Hardcover Non-fiction and Business – which will run in print and on WSJ.com every Friday. Nielsen BookScan has also agreed to create additional, customized charts for WSJ.com around specific genres such as travel and cooking, or current topical interests such as presidential memoirs.
"We are pleased to make our book charts information available to such an esteemed brand as The Wall Street Journal and create charts specifically tailored to the interests and needs of their audience,” said Jim King, Senior Vice President & General Manager, Nielsen BookScan. “This strategic alliance will allow the Journal to bring a greater variety of book charts to their readers, while also providing publishers with a higher level of visibility for their authors.”
Nielsen BookScan, which monitors the English-language book industry worldwide, provides the most comprehensive charts data in the industry. The service provides weekly point-of-sale data with the highest possible degree of accuracy and integrity. BookScan tracks approximately 75% of general retail sales within the U.S. on a weekly basis including chains, internet retailers, discount stores, as well as large and small independents.
BookScan enables its subscribers to access comprehensive reports from a wide variety of perspectives organized by title and author, by category, by region or by DMA. In a typical week, sales of over 400,000 different titles are collected, coded and analyzed, producing complete market information for retailers, publishers and the media.
About The Wall Street Journal
Founded in 1889, The Wall Street Journal, the flagship publication of Dow Jones & Company is the world’s leading business publication and holds 33 Pulitzer Prizes for outstanding journalism. The Wall Street Journal has a print and online circulation of more than 2 million, reaching the nation’s top business and political leaders, as well as investors across the country. The Wall Street Journal boasts the largest individually paid circulation out of the top 25 U.S. newspapers. Other publications that are part of The Wall Street Journal franchise, with a global audience of 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the leading provider of business and financial news and analysis on the Web with more than one million subscribers and 26 million users per month. WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com and AllThingsD.com. In 2009, the Journal was ranked No. 1 in BtoB’s Media Power 50 for the 10th consecutive year. The Wall Street Journal Radio Network services news and information to more than 350 radio stations in the U.S.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, and Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.
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