IOC awards 2010 broadcast rights in Chinese Taipei

The International Olympic Committee (IOC) today announced an agreement with ELTA Technology Co. Ltd. (ELTA), for the broadcast and exhibition rights within Chinese Taipei to the XXI Olympic Winter Games (2010) in Vancouver and the 1st Summer Youth Olympic Games in Singapore in 2010.


ELTA has acquired the broadcast and exhibition rights across all broadcast platforms, including free-to-air television, subscription television, radio, the internet and mobile phone.

IOC President Jacques Rogge said “We are delighted to be working with ELTA to bring extensive coverage of the Winter Games to Chinese Taipei for the first time, as well as coverage of the first ever Youth Olympic Games, which will be held in Singapore next summer”.

IOC Executive Board member Richard Carrión, who led the negotiations, said “We look forward to continuing our successful partnership with ELTA in Chinese Taipei, which began with the Beijing 2008 Olympic Games. They have shown an unprecedented commitment to promote the Olympic Winter Games and the Youth Olympic Games.”

Sally Chen, CEO of ELTA said “We are excited to bring both Olympic events to our audiences following the success of the Beijing 2008 Olympic Games. We shall enable coverage of the Games to all audiences via different media and services. For the first time in Chinese Taipei, the Winter Games will be experienced by viewers in full.”