Diversity dances to the tune of Holiday Inn
Britain’s favourite dance act creates the “Dance Inn” for the Holiday Inn relaunch
Fresh from stealing the show at the MOBO Awards and Simon Cowell’s 50th birthday, the nation’s favourite dance act has teamed up with Holiday Inn to create an exclusive dance video to celebrate the Holiday Inn relaunch.
Diversity will give a live performance of the “Dance Inn” at the Holiday Inn London Kensington Forum on Thursday (15 October) to mark the 100th Holiday Inn hotel to relaunch in Europe (with 1300 relaunched globally).
The event coincides with the release of an online dance video, specially choreographed and performed by Diversity to bring to life the new features of relaunched Holiday Inn hotels including: an updated and decluttered lobby; upgraded showers and bathroom amenities; new exterior lighting and landscaping; and new signage with the redesigned logo. The video can be viewed at: www.youtube.com/IHGplc.
Diversity choreographer, Ashley Banjo said: “In a nod to Fat Boy Slim’s Weapon of Choice video featuring Christopher Walken dancing through a hotel, we’ve used the Holiday Inn hotel as our inspiration for the ”Dance Inn.“ Luckily for Perri, we had 200 of the new soft and firm pillows to cushion any falls during the making of the online video.”
Jane Bednall from Holiday Inn said: “The Holiday Inn relaunch is all about focusing on what matters most to our guests - a modern, contemporary hotel with friendly efficient service and offering a great night’s sleep. We’ve teamed up with Diversity to bring this to life for our guests in a fun and entertaining way and to mark our 100th relaunched hotel in Europe. The ”Dance Inn“ not only shows off what a relaunched Holiday Inn hotel looks like, but also gives people some great moves for the dance floor.”
The Holiday Inn relaunch is the biggest relaunch in the hotel industry with a £600 million investment across more than 3,200 hotels due to be completed by 2010. In addition to the 3,200 open hotels, there are a further 1,050 in the development pipeline, due to open with the relaunched branding in the next three to four years. The relaunch programme, combined with new openings and continued removal of lower quality hotels, will completely rejuvenate the Holiday Inn estate over the next few years.
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