AT&T Offers Fans Game-Day Tickets to 2010 AT&T Red River Rivalry Through New Sweepstakes

Football Fans Invited to Access Exclusive Content to This Year’s Game on the Pc and TV and Can Enter for Chance to Win Tickets to 2010 Game Via Text Message and Online

Dallas, Texas.- Already thinking about how to snag tickets for next year’s hottest ticket in college football? University of Oklahoma and University of Texas football fans need to look no further than AT&T’s* latest sweepstakes for the chance to witness one of the most legendary rivalries in American sports – the 2010 AT&T Red River Rivalry game.

From now until Oct. 18, 2009 at 12:00 p.m. CDT, all wireless customers, regardless of service provider, are invited to enter the AT&T Red River Rivalry sweepstakes by texting ** team or game-related questions to 51234 using two different codes: for UT fans, UTASK, and for OU fans, OUASK. Fans may also enter the AT&T Red River Rivalry sweepstakes online at www.att.net/RRR.

All participants who submit a question via text or who register online are automatically entered for a chance to win a pair of 2010 game-day tickets to see the Longhorns and Sooners go head-to-head next year in Dallas. AT&T is awarding four tickets total – two for OU fans, and two for UT fans. Winners will be selected the week of Oct. 19.

"As OU and UT fans are gearing up for this year’s game on Oct. 17, we are excited to connect them to exciting rivalry content through the technology they use every day,” said Tim McGhee, executive director, AT&T corporate sponsorships. “We’re also thrilled to build momentum for next year’s competition through this interactive and entertaining sweeps.”

In addition, fans can access exciting content from this year’s game via AT&T Fan Zone (http://fanzone.att.net/), including behind-the-scenes video highlights of team practices available for the week leading up to the game (Oct. 12 through Oct. 17), and rebroadcasts of FOX’s pre-game show and the 2009 game following the event, available the week of Oct. 19.

AT&T U-verseSM TV customers can also access free footage from past rivalry games in the U-verse TV “College Football Extras” On Demand category, including:

* historical replays and clips of the AT&T Red River Rivalry 2005 and 2008 games, as well as
* recaps from the 2009 AT&T Red River Rivalry;

By opting in via text message, fans will also receive alerts from AT&T when new video highlights and other team content is available online at AT&T Fan Zone.

For AT&T’s 2010 Red River Rivalry sweepstakes, fans may submit up to 10 questions per day, and select questions and answers will be posted online daily. Winners will be randomly selected. For more information on AT&T’s Red River Rivalry sweepstakes, please visit: www.att.net/RRR.

SPONSOR: AT&T Operations Inc., One AT&T Plaza, 208 S. Akard, Dallas, TX 75202
SWEEPSTAKES ADMINISTRATOR: The Marketing Arm, Inc, 1999 Bryan Street, Suite 1800, Dallas, TX 75201

Winner’s Name: For the grand prize winner’s name, available after 11/27/09, send a stamped, self-addressed envelope for receipt by 11/27/09 to: AT&T Red River Rivalry UT Winner, c/o The Marketing Arm, Inc, 1999 Bryan Street, Suite 1800, Dallas, TX 75201.

For more information regarding rules and entry, or to enter without sending a text message, please visit: www.att.net/RRR. Text and online entries are open to residents of the U.S. and District of Columbia, ages 18 and older. AT&T customers and non-customers are eligible to win.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** No purchase necessary. Standard text messaging rates apply.