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IRI Extends Entry Deadline for Savvy Supermarket Cents Contest


Submissions Accepted Until November 6, 2009

WHO: Information Resources, the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, and host of the Savvy Supermarket Cents Contest

WHAT: IRI’s Savvy Supermarket Cents Contest hosted on aims to identify the consumer with the savviest shopping sense and who exemplifies the smart, downturn-era shopper. Entrants can submit videos through YouTube showing how they cut costs and put their money to work in areas, such as healthcare costs, the grocery store, and beer, wine, and spirits.

Winners will receive a gift card to the grocery, mass merchandiser, drug store or club store of their choice, courtesy of IRI:
• Four category winners will receive a $250 gift card
• One Audience Favorite winner will win a $500 gift card
• One overall Grand Prize winner will receive a $1,000 gift card

WHY: The current recession has created a whole new generation of thrifty consumers who know how to get creative and stretch their dollars. This contest recognizes and rewards these innovatively frugal shoppers.

WHEN: The original entry deadline of October 16, 2009 has been extended to 11:59 p.m. ET on November 6, 2009.
WHERE: Entries should be submitted as a YouTube “video response” at:

More details and complete rules can be found at:

About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit

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John McIndoe
Phone: (312) 474-3862
Fax: (312) 474-2512

Shelley Hughes
Phone: (312) 474-3675
Fax: (312) 474-2512


 YouTube Contest
 Frugal Shopping
 Shopping Tips

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