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Epsilon Embraces Netezza TwinFin Appliance


Netezza Chosen for Performance and Simplicity

Oracle OpenWorld 2009

SAN FRANCISCO, CA - Oracle OpenWorld — Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, today announced that industry leading marketing services firm Epsilon uses the new Netezza® TwinFin™ appliance with existing Netezza appliances to provide comprehensive multichannel marketing services to some of the most-recognized brands in the world.

“TwinFin went from loading dock to loading data in two days with most of that time spent just verifying production readiness. This new platform fit seamlessly into our data center and Netezza continues to prove they are the leader in appliance offerings especially when it comes to performance and operational simplicity,” said Mike Coakley, vice president of marketing technology products at Epsilon.

The Netezza TwinFin data warehouse appliance is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership. It stores, filters and processes petabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing its appliances to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic increases in productivity across organizations such as Epsilon.

“We continue to see the TwinFin grow in market acceptance since its introduction just two months ago,” said Brad Terrell, vice president and general manager of Digital Media at Netezza. “We’re proud that Epsilon has chosen to expand its existing Netezza environment with the new TwinFin appliance to further their competitive advantage in servicing their clients and acquiring new business.”

About Epsilon

Epsilon is the industry’s leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world’s largest permission-based email marketer. Epsilon is an Alliance Data company.

About Netezza Corporation (NYSE: NZ)

Netezza Corporation (NYSE: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, Canada, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit

Netezza®, TwinFin™ and the “N” logo are either registered trademarks or trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.


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