Discovery and Sky Agree on New Advertising Sales Partnership
(London) Discovery Communications Europe has awarded a four year deal to Sky Media, the advertising sales division of BSkyB, for its TV advertising sales contract. Under terms of the new agreement, Sky Media will represent Discovery as its sole airtime advertising sales agent in the UK across its portfolio of 13 channels including Discovery Channel which is the number one factual brand in Pay TV.
Discovery has a portfolio of factual, lifestyle and entertainment channels which currently reach over 2.5 million people per day.
Chris Shaw, SVP Commercial Development UK and EMEA said: “Sky Media has been our ad sales partner since 2002. We look forward to growing the UK business with their support under the new contract and continuing our long and productive relationship.”
Richard Hawking, Operations Director at Sky Media, comments, “Discovery has played an important part in the growth of Pay-TV in the UK and of Sky Media as a TV sales house. We are delighted to be able to continue working together and look forward to building upon an already strong relationship”
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