Visa Announces Commitment to Financial Literacy at Clinton Global Initiative with Goal of Helping 20 Million People Worldwide
Visa Brings Personal Finance Education to Football Fans Worldwide with Free FIFA-Themed Video Game
New York, NY – September 23, 2009 – Visa Inc. (NYSE: V) announced at the Clinton Global Initiative (CGI) Conference that it is launching a new FIFA World Cup™ branded educational video game as the centerpiece of a commitment to reach 20 million people worldwide with financial literacy information by May 1, 2013.
To reach this milestone, Visa unveiled an innovative new approach for helping children and adults learn about personal finance: Financial Football – a free video game that combines the world’s most popular sport with an award-winning financial literacy curriculum.
A FIFA Partner since 2007, Visa will roll out its Financial Football game (known as Financial Soccer in the U.S.) in over 12 countries in the months leading up to the 2010 FIFA World Cup™. The game is now available for U.S. players at www.financialfootball.com and www.financialsoccer.com. Financial Football is the latest component of Visa’s decade-long commitment to financial literacy which has helped millions of people worldwide learn how to manage their money wisely.
“We believe one of the most important tools to spur financial inclusion is not a product – it is knowledge,” said Joseph W. Saunders, Chairman and Chief Executive Officer of Visa Inc. “We are pleased to be joining forces with FIFA to harness Visa’s personal finance expertise and the popularity of the World Cup to help people worldwide learn how to manage their money successfully.”
As part of the launch of Financial Football, Saunders rang the opening bell of the New York Stock Exchange (NYSE). Saunders was joined at the bell ringing by NYSE Euronext CEO Duncan Niederauer, U.S. national team captain Landon Donovan of the Los Angeles Galaxy and World Cup veteran Brian McBride of the Chicago Fire. Following the bell ringing, Visa hosted a Financial Football clinic with Donovan, McBride and Campos at Martin Luther King Jr. High School in Manhattan to give students a preview of the game and teach them the fundamentals of money management.
Financial Football challenges players to answer multiple-choice money management questions correctly to advance down the field for a chance to score a goal.
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- For Visa, Inc.
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