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Digital Dealer Conference Features Seminars for Dealership Owners and General Managers


The Digital Dealer Conference taking place November 1-3rd will cover the latest strategies needed for auto dealership owners, General Managers and Sales Managers to compete and succeed in today’s increasingly competitive retail environment. Included in a full roster of expert speakers are Dennis Colome and Doug Hadden, experts in the field of advanced selling and marketing strategies for automotive managers.

Dennis Colome will demonstrate to owners and sales managers how to bridge the gap between Internet department and showroom floor. As the creator of iConsult Performance Coaching Program, Colome is as an industry leader in sales and marketing strategies with over 32 years of automotive dealership experience. Over the past 15 years Colome has trained over 1,200 dealerships and has assisted 16,000 dealership and OEM personnel.

This course will cover phone scripting that will allow managers to create a relationship with the prospect. In addition, the psychology of the buyer and the basic human behaviors to get the prospect to open up and build positive relationships will be uncovered.

Doug Hadden is the manager of Training and Development for DealerTrack Inventory Optimization, powered by AAX. Doug helps Dealerships and large Dealer Groups to sell more vehicles, faster, with higher gross profits utilizing DealerTrack’s Inventory Optimization Solution.

Hadden will show managers how to utilize key data points to make smarter decisions when it comes to managing inventory. Specifically:

• How to identify the right inventory
• How to close more trades
• How to maintain profitability

The goal is for attendees to walk away with process and practices that they can put in place immediately to begin driving change for their dealership.

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1st-3rd.

Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit for more information.
About the Digital Dealer Conference

The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues. Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.

For registration or sponsorship opportunities, visit


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 digital advertising
 internet sales managers
 automotive seo
 internet marketing

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