WeddingWire Launches Mobile Wedding Planning

Leading wedding site releases first iPhone App for planning a wedding anytime, anywhere

BETHESDA, MD – September 22, 2009 - WeddingWire, the nation’s leading wedding technology company, today announced the release of its iPhone and iPod Touch application, which is the first application that allows engaged couples to extend their wedding planning on-the-go. In addition to searching for over 100,000 local wedding professionals, brides and grooms can access their WeddingWire accounts to view their to-do list, track their progress, and schedule payments with the Checklist and Budget tools. The WeddingWire Application can be downloaded for free via the iTunes App Store.

As personal demands increase for couples during the wedding planning process, access to their wedding planning details becomes increasingly important. This application offers seamless integration with a couple’s WeddingWire account providing on-the-go wedding planning. Couples have access to every item on their Checklist and can manage past or future payments with their Budget in addition to being able to find and contact wedding vendors anytime and anywhere.

“Technology today has afforded mobile users with the convenience of contextually relevant information and instant access,” said Timothy Chi, Chief Executive Officer at WeddingWire. “The WeddingWire application brings wedding details to mobile devices, enabling WeddingWire brides and grooms to view and track their wedding planning efforts in real time, whether they are in stores making a down payment for their wedding dress or reviewing their budget allotment for wedding favors. ” The WeddingWire application integrates with the full suite of planning tools that are available at www.WeddingWire.com, which include free wedding websites, wedding checklists, seating charts and more.

The iTunes App Store continues to grow in popularity as iPhone and iPod Touch adoption continues to climb. With the ability to manage the wedding planning process from anywhere, couples instantly gain an additional option to their wedding planning toolbox. Mobile management of the wedding planning process on Apple’s software platform also allows couples to take advantage of the robust features the iPhone and iPod Touch have to offer.

The WeddingWire application was recently featured on TechCrunch, a site dedicated to profiling and reviewing new Internet products and companies as well as profiling existing companies that are making an impact on the new web space. The review can be found at http://www.techcrunch.com/2009/09/18/weddingwires-iphone-app-lets-you-plan-your-wedding-on-the-go/

To download the WeddingWire application for your iPhone or iPod Touch, search for ’WeddingWire’ in the iTunes App Store or visit http://mktg.weddingwire.com/iphone

About WeddingWire, Inc.
WeddingWire, the nation’s leading wedding technology company, is the only online wedding planning resource designed to empower both engaged couples and wedding vendors. WeddingWire enables engaged couples to search, compare and book over 100,000 wedding vendors nationwide, from wedding venues to wedding cakes. WeddingWire also offers an online community and a suite of cutting-edge planning tools, including wedding websites, all at no charge. In addition, WeddingWire has partnered with Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) to provide its network of local vendors and online wedding-planning tools at www.MarthaStewartWeddings.com. For additional information, please visit www.WeddingWire.com.

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Contact Information

Sonny Ganguly

Public Relations

WeddingWire, Inc.

Contact via E-mail