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MEC appoints Sumitra Balakrishnan


Mediaedge:cia (MEC), a leading media agency (, has appointed Sumitra Balakrishnan as Activation Director on Search for Global Solutions, the agency’s team of international media specialists.

Balakrishnan joins MEC from Mindshare Worldwide where she most recently helped establish Zurich as a new global search account. She will be working across the agency’s Global Solutions clients which include Paramount, Activision Blizzard, Colgate Palmolive and Sony Ericsson. Balakrishnan will report into Matt Adams, Head of Activation, Global Solutions and work closely with Rogier Croes, Head of Search EMEA.

Balakrishnan started her career at Esearchvision in France and has since worked at Atlas Solutions, Neo@Ogilvy and Performics working across both pay per click and search engine optimisation. Her previous clients include IBM, Sony, Lovefilm, HSBC Private Bank, Visit Scotland, Blackberry, Volvo and Zurich.

Mediaedge:cia has more than 4,400 people working from 250 offices in 84 countries worldwide. Global Solutions harnesses the power of these network offices to deliver integrated communications and consistent service for multinational clients across the globe. Mediaedge:cia has twelve hub offices based in Dubai, Düsseldorf, Hong Kong, Lausanne, London, Miami, Milan, New York, Paris, San Francisco, Singapore and Stockholm, where each Global Solutions team is managed by a global client leader with extensive local experience.

Sumitra Balakrishnan, Activation Director, Global Solutions, said: “MEC has an industry reputation for creativity and innovation and that’s what made joining the agency such an easy decision. MEC has world-class clients and practioners within search and I cannot wait to get started and make a telling contribution to the agency’s continued success.”

Matt Adams, Head of Activation, Global Solutions, adds: “Sumitra joins us with a fantastic industry reputation. Hiring talent such as Sumitra just adds to the expertise and thought leadership that Global Solutions holds within Search. I’m delighted to welcome Sumitra and wish her the best of success with us at MEC.”


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