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Color Perfect Jewelry Lighting is Lighting Up Sales at Jewelry Stores


Jewelry store sales are highly impacted by proper showcase lighting and jewelry display. Many experts insist that if stores want to display their products to their best advantage, the most important element of the store’s design may be its lighting.

Econo-Lite products, manufacturers of specialty LED jewelry lighting for the industry, have helped sales sparkle for many jewelry stores across the country. Their latest innovation, Color Perfect Jewelry Lighting™, is a revolutionary illumination system that allows store owners to display jewelry in the most accurate and appropriate lighting possible, both inside and outside of the showcase.

The jewelry lighting designers at Econo-Lite say proper lighting attracts more shoppers into the store, helps sell product and enhances a store’s image. Color Perfect Jewelry Lighting™ uses a combination of overhead lighting and in-case LED fixtures, a component that is often overlooked in many jewelry store lighting designs. The importance of light consistency inside and directly over a display case is one of the key components to selling more jewelry.

Jewelry lighting expert, and president of Econo-Lite, Howard Gurock, stated, “If a piece looks better inside the case, that’s where it will stay because the potential sale will be interrupted, once the piece is out of the case and looking less appealing. Overhead lighting is the first component, in-case lighting is secondary and it shouldn’t outperform the overhead lights. “

Color Perfect Jewelry Lighting™ incorporates ceramic metal halide overhead lighting which provides the high intensity light projection that is necessary to properly display diamonds and jewelry. The in-case LED fixtures supply extra sparkle that attracts and maintains a customer’s gaze.

The system is the result of years of research, testing and focus group studies that included actual jewelry stores and customer feedback. Color Perfect Jewelry Lighting™ is only available through Econo-Lite.

More information is available online at

About Econo-Lite Products
Econo-Lite Products is a division of Eco-Lite Products, a leading supplier of energy-efficient, product-enhancing lighting to beauty salons, art galleries, jewelry stores and eyewear retailers.
Eco-Lite’s fixtures are manufactured based on their cornerstone lighting principles. Their products are the perfect combination of energy efficiency, power, color and longevity.

Visit them online at


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