Background on Visa Financial Football

For the fifth consecutive year, Visa, the NFL and NFL PLAYERS teamed up to engage high school students in a different kind of football game - one that prepares them to become fiscally fit adults. Financial Football is an animated, money management computer game and the centerpiece of a national Visa/NFL initiative to promote youth financial literacy around the country. Throughout the NFL season, NFL players work with high school students in their local markets, to provide basic financial literacy training using “Financial Football.” The purpose of this campaign is to get students engaged and excited about their financial futures in a way that is both fun and interactive.

Financial Football combines the structure and rules of the NFL with financial education questions of varying difficulty. To score points, a player needs to answer money-related questions correctly. And, just like in the NFL, penalties can cost a team yardage. The player with the highest point total after four quarters wins the game. The game content incorporates lessons taught through Practical Money Skills for Life, Visa’s free, award-winning money management program. Financial Football can be played online at www.financialfootball.com.

Since the inception of the program, Visa has presented Financial Football to almost 6,000 students, and distributed approximately 30,000 interactive CDs to teachers, parents and young adults. The online version of the game, available at www.financialfootball.com, has been downloaded 350,000 times.

Visa has reached agreements with State Treasurers in 23 states to distribute the Financial Football game to 12,000 high schools. Financial Football has been rolled out statewide to every high school in: Arizona, California, Colorado, Connecticut, Florida, Hawaii, Illinois, Indiana, Kentucky, Louisiana, Maine, Massachusetts, Missouri, Nevada, New Hampshire, North Dakota, Ohio, Pennsylvania, Rhode Island, South Dakota, Vermont, West Virginia and Wisconsin.

Contact Information

Matt Faust

Account Executive

Fleishman-Hillard

Contact via E-mail