Kodak’s Fully Integrated Portfolio of Solutions Showcased in Entirely New Trade Show Experience at Print 09
CHICAGO, Ill. -- Kodak’s full range of integrated solutions for improving production efficiencies and return on marketing investment will be featured in an entirely new way at its booth, #6907, at Print 09.
Based on the theme “It’s time for you AND Kodak,” professionals in commercial printing, data-driven communication, publishing, and packaging can customize their experience at Kodak’s digital booth based on the unique needs of their business. Through interactive presentations and live discussions, attendees can view samples and learn about products, applications, and trends in the areas of digital printing, prepress and workflow.
New Products Debut at Print 09
Major new product announcements include the introduction of the KODAK PROSPER 5000XL Press for color applications and KODAK PROSPER 1000 Press for monochrome applications. Based on Kodak’s revolutionary Stream Inkjet Technology, PROSPER Presses deliver high speed and high quality at a low total cost of ownership, with the flexibility of digital.
Both the PROSPER 5000XL Press and PROSPER 1000 Press are targeted to the book and direct mail markets. In addition, the PROSPER 5000XL Press will be marketed for catalogs/inserts and magazines.
For book printers, the PROSPER Press Platform offers a solution superior to offset for run lengths up to 7,000 copies, greatly enhancing supply chain efficiency. For direct mail printers, the PROSPER Press Platform leverages high-quality customization to improve response rates and offers 30 percent lower total cost of ownership compared to offset printing in combination with offline laser imprinting. And finally, for catalog and magazine printers, the PROSPER Press Platform beats the overall cost of offset in run lengths up to 3,000 copies, while increasing response rates through the use of personalization and targeted marketing.
“The KODAK PROSPER Press Platform meets the market’s demand for high quality, high-speed operation, and a low total cost of ownership, delivering digital without compromise. The platform enables today’s print and marketing service providers to maximize production and supply chain efficiencies and return on marketing investment,” said Kevin Joyce, Worldwide Vice President, Sales and Marketing, Digital Printing Solutions, Kodak. “For book printers, commercial printers, direct marketers and others, KODAK PROSPER Presses bring a host of new revenue and growth opportunities.”
Kodak also announces the commercial availability of several new Unified Workflow solutions at Print 09. KODAK PRINERGY Workflow 5.1 integrates KODAK COLORFLOW Software, Adobe’s latest PDF Print Engine, and greater connectivity options for digital press controllers. KODAK PREPS Imposition Software version 6.0 offers an improved, unified, dynamic user interface so users can quickly create imposition plans, with or without ganging. The KODAK INSITE Storefront System 6.0 includes a more robust and comprehensive suite of software tools to extend the benefits of Kodak’s Web-to-Print Solutions. INSITE Storefront System 6.0 is also designed to transform the traditional print shop into a digital, online powerhouse with a depth and breadth of services.
Demonstrations of KODAK INSITE Campaign Manager will also take place in the Unified Workflow section of Kodak’s booth. INSITE Campaign Manager takes the labor out of multi-channel marketing by controlling campaign elements and schedules, providing logic for targeting and executing campaigns, and tracking measurements with reporting tools that analyze campaign ROI.
Live from Chicago, it’s the K-Zone
A highlight at Kodak’s booth is the K-Zone, a live talk show set where dynamic unscripted discussions with industry experts, print service providers, and marketing professionals take place daily throughout the show. The K-Zone kicks off at 11 a.m. CDT on Friday, Sept. 11, with the panel discussion “What’s Print Got to Do with It?” featuring Antonio M. Perez, Chairman and CEO, Kodak. All K-Zone sessions will be streamed live over the Internet and can be viewed at www.kodak.com/go/print09 by clicking on the “Video Gallery” tab.
A panel discussion called “The Power of Social Media” will take place in the K-Zone at 12:30 p.m. CDT on Sunday, Sept. 13, where visitors can pick up a new booklet created by Kodak, Social Media Tips: Sharing Lessons Learned to Help Your Business Grow. In the publication, Kodak describes some of its best practices and offers companies recommendations on implementing similar social media programs.
Kodak’s Integrated Portfolio of Solutions
In addition to new products and K-Zone presentations, Kodak showcases its complete portfolio of solutions at Print 09. Highlights include the KODAK PROSPER S10 Imprinting System; KODAK NEXPRESS SE3600 Digital Production Color Press; KODAK DIGIMASTER EX300 Digital Production System; KODAK VERSAMARK VL-Series Printing Systems; the new KODAK 700 Print Manager front end digital press controller that currently supports the KODAK VERSAMARK VL2000 Printing System and will also drive the entire VL-Series as well as PROSPER Presses; and the KODAK FLEXCEL NX Digital Flexographic System. Kodak also features its full range of market-leading digital plates, as well as platesetters, proofing and other prepress solutions for printing and packaging applications.
An innovative digital experience provides visitors with details on Kodak’s portfolio. Interactive components include the “Pipeline of Innovation,” and interactive, market-focused modules that deliver in-depth information on products and applications.
Print Ambassador Lifetime Achievement Award
A presentation announcing the inaugural Print Ambassador Lifetime Achievement Award recipient will also take place at Kodak’s booth. At 4 p.m. CDT on Monday, Sept. 14, the award will be given to an individual whose career has been marked by a commitment to advancing and promoting the power of print.
“Customers have told us that, more than ever, they want to talk about solutions and applications that will help grow their business and increase efficiencies. We look forward to having those conversations at Print 09. Our goal is to help improve our customers’ ROI, and being able to offer information on our full portfolio allows our customers to better understand their options,” said Chris Payne, Director and Vice President, Business to Business Marketing, Kodak. “We have developed our unique Print 09 presence to make it easy and engaging for customers to find out about products and solutions, and any other information they’re interested in as it relates to their current and future business.”
For more information about Kodak at PRINT 09, visit www.kodak.com/go/print09.
KODAK Products are backed by KODAK Service and Support.KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
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In the graphic communications market, Kodak offers the broadest portfolio of integrated solutions to help customers grow their business. For more information, visit www.graphics.kodak.com. For downloading photos and videos from Kodak’s image library, visit www.kodak.com/go/gcgimages.
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