Music Is The Answer: Pedro García’s Pre-Fall/Winter Collection 2009-2010, In Stores Now
1984. The LP “The Best of Blondie” goes on sale, featuring tracks like “Heart of Glass” and “Call Me,” while breakdancers with crazy curls, dressed in primary colors, move to the beats of George Kranz’s “Din Daa Daa” in the movie “Breakdance 2: Electric Boogaloo” and in Venice Beach skaters become the new California icons. It’s the 1980s: music is the answer to all problems. Now, Pedro García and Dale Dubovich, the designers behind the Pedro García footwear brand, weave glamour into that vehement spirit and dazzle us with a first taste of their collection for the upcoming season. This special preview has already landed in stores, with two distinct groups: one playing on that early naïve and brightly-colored hip-hop, while the other invokes all the sex appeal of a glam-punk star like Debbie Harry.
Yes, indeed, music is the answer and also the hidden connection linking these two groups. In the first case, the rhythm is syncopated, with a street flavor, colorful as can be. After years of waiting, the Pedro García sneakers (www.pedrogarcia.com/?en/collection/perry) are finally on sale... and they fully live up to expectations. Pretty, Hot, Attractive and Tempting: PHAT-LACED SNEAKERS are worlds apart from the brand’s usual skyscraper-tall heels. More like old school, really. Spanish designer shoes fit for hip-hoppers, rappers, skaters, bikers, street artists and graffiti writers...but with their own unique twist. These kicks come to life in nine shades of velvety-smooth leather with wide, flat laces (as they should) in a matching or contrasted tone. There is also an on-heels extravaganza version, true to the label’s hallmark.
In the second group, the music is pure seduction, glittery and electric. Boots that marry utter excess and extreme austerity in the same design, an inconceivable pairing made into reality by shoe designer Pedro García — a master at forging implausible alliances with opposed concepts. A heel that, after undergoing an elaborate jewelry technique paving it with tiny Swarovski crystals (www.pedrogarcia.com/?en/collection/eryn), raises the clean and simple last of a shoe-boot with a deep V-shaped opening and its leather cut to a T, without any type of finishing touch. The texture of the materials — velvety-soft leather juxtaposed with hard, radiant crystal — further reinforce the contradiction. Luxury schizophrenia. PAVÉ HEELS. Models that feel like they’re wrapped around the voice of Blondie. Sex on heels.
Spanish Shoe Design since 1925
Their shoes may be sold in over 1,000 selected stores worldwide, and celebrities may have graced Hollywood’s red carpets in their designs, but the Pedro García team still see themselves as shoemakers. In the most traditional sense of the term...and the most avant-garde sense, too. They’ve been in the footwear business since 1925, but the third generation of this family saga, which now steers the firm, has found ways to reinvent it and take it even further, thanks to a new design philosophy. Pedro García and his partner Dale Dubovich have taken the García hallmark to the realm of experimental luxury. A pair of Pedro Garcías embodies a powerful mélange explosif that takes contrasting materials and makes them coalesce, associating the unassociable, creating hybrid models from mixed concepts, always looking one step beyond. Pedro’s sister Mila, who runs the company, has leveraged that magic formula, successfully expanding the brand out to all of the world’s markets. And Pedro García is now a point of reference for the luxury segment, even in the highly demanding US market.
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