Westwood One and The Weather Channel Announce Agreement
Westwood One (OTCBB: WWOZ), a leading independent provider of network radio content and traffic information to radio, television and online media, and The Weather Channel today announced that Westwood One will be the exclusive affiliate and advertising sales representative for The Weather Channel Radio Network (TWCRN). TWCRN serves nearly 700 radio stations across the United States, and has a presence in 42 of the top 50 markets.
“We are excited about helping The Weather Channel expand its footprint in the radio industry,” said Gary Schonfeld, president, Westwood One Network. “We can leverage ”must have“ information from The Weather Channel to our network of more than 5,000 radio station affiliates and help serve their listeners - and our advertising customers - with unique branded content.”
TWCRN provides a full range of weather forecasts and services including 24/7 live severe weather updates from the nation’s best-known brand of around-the-clock weather information to millions of listeners every week. TWCRN has more than 30 radio broadcast meteorologists and the support of The Weather Channel meteorology staff, comprised of more than 100 professional meteorologists and experts.
“We believe our partnership with Westwood One will accelerate the growth of our radio network dramatically, and bring the most depended on source of weather information to an even larger radio audience,” said Mike Pons, vice president and general manager of The Weather Channel Radio Network. “Weather information is an important element in the planning of our daily lives, and our content is an invaluable tool for radio stations and advertisers to further connect with their audiences.”
The three-year agreement takes effect officially on January 1, 2010, and preparations are underway for a New Years launch.
About Westwood One
Westwood One is the largest independent provider of network radio programming and the largest provider of traffic information in the U.S. Westwood One serves more than 5,000 radio and TV stations in the U.S. The Company provides over 150 news, sports, music, talk and entertainment programs, features and live events to numerous media partners. Through its Metro Traffic division, Westwood provides traffic reporting and local news, sports and weather to over 2,200 radio stations. The Company also provides digital and other cross platform delivery of its network and Metro content.
About The Weather Channel Companies
The Weather Channel, a 24-hour weather network, is seen in more than 98 million U.S. households. The Weather Channel reaches more than 38 million unique users online per month through weather.com and products including The Weather Channel Desktop, making it the most popular source of online weather, news and information according to Nielsen//Net Ratings. The Weather Channel also operates The Weather Channel HD; Weatherscan, a 24-hour, all-local weather network; The Weather Channel Radio Network, heard on nearly 700 radio station including 42 of the top 50 markets; and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications and wireless weather products including the most popular content site on the Mobile Web. The Weather Channel Companies are owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.