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BetterSelf launches “One Day“ marketing campaign


Inaugural campaign highlights Seven Pillar model and introduces public to the BetterSelf brand

Irvine, California — September 2, 2009 — BetterSelf, a division of 7 Pillars Media Inc., announced today the launch of its first viral marketing campaign. This campaign, entitled ‘One Day,’ is BetterSelf’s initial push into the public eye, and is designed to introduce the company’s vision while encouraging interactive feedback from its audience. ‘One Day’ encompasses seven unique video spots, one for each Pillar of Self Improvement – Thoughts & Beliefs, Inner Peace, Goals and Purpose, Personal Relationships, Financial Freedom, Health & Fitness and Personal Legacy. All of the spots can be seen on the BetterSelf website at

“One Day represents a great collaborative effort by the entire BetterSelf team,” director of marketing Mike Deeney said. “We’re excited to be taking our message of positive living and self-improvement to the public in such a dynamic manner through social media.”

Ian Koff, creative director, adds, “What’s unique about the this campaign is that we’ve created a vehicle that can draw the audience to the BetterSelf brand as a whole while helping them to identify which segment, or pillar, speaks most to them.” Users can discuss topics related to each pillar in the forums at .

BetterSelf aims to help people improve, renew and shine, and is driven to partner with like-minded organizations. eHarmony, IQ Laser and Knots of Love represent a sample of companies BetterSelf has welcomed into its business community, and with organizations across all seven pillars coming onboard every day, BetterSelf is ready to offer a fresh approach to self-improvement.

About 7 Pillars Media and BetterSelf
7 Pillars Media, Inc. was founded in Long Beach, California by a team of motivated and inspired people who believe that it is never too late to improve, renew, and shine. BetterSelf is dedicated to providing tools to strengthen the seven pillars and help people to reflect on their values, expand their business, achieve peace of mind, build a healthier body, enhance their relationships, meet financial goals and improve the lives of others.


 Better self
 7 Pillars
 Personal relationships
 self improvement

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