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Avnet Technology Solutions’ Friesenhahn Recognized by Everything Channel’s CRN Magazine as One of the Top 100 Women in the Channel


Twenty-three year channel veteran honored for role in helping Avnet partners obtain lease financing for their sales

TEMPE, Ariz.-- Avnet Technology Solutions, the solutions distribution leader and an operating group of Avnet, Inc. (NYSE: AVT), today announced that Lisa Friesenhahn, vice president of Leasing, Services & Remarketing Sales at Avnet Technology Solutions, Americas, has been recognized by Everything Channel’s CRN Magazine as one of the Top 100 Women in the Channel for 2009. The Top 100 Women in the Channel were chosen by the editors of the magazine based on their achievements as executives and the amount of influence they wield over the technology channel. The Top 100 Women in the Channel represent a changing trend in a traditionally all-male industry.

“The outstanding value Lisa brings to Avnet Technology Solutions and its partners is crystal clear – she helps our partners get their customers to ‘yes’ each and every day by providing innovative and effective financing and services programs for the channel,” said Jeff Bawol, president, Avnet Technology Solutions, Americas. “We applaud CRN for recognizing Lisa’s influence in the channel, and congratulate her on this distinction.”

With 23 years of experience in the technology channel, Friesenhahn was recognized for her role in helping Avnet Technology Solutions’ value-added reseller (VAR) partners obtain lease financing for their sales as well as helping them maximize their services offerings. The expertise her team provides in these areas is critical in accelerating the success of Avnet and its partners. Friesenhahn’s team’s accomplishments include:

* Launched Avnet Capital Solutions, a private-label leasing program that enables Avnet’s partners to bundle hardware, software, services and financing in one sale.
* Received the IBM Global Services Leadership Award for the second year in a row for driving over 30 percent year-over-year services growth.
* Helped Avnet Technology Solutions become the largest IBM Global Financing distributor in the Americas.
* Helped Avnet Technology Solutions achieve the position of finalist for IBM’s Global Financing Beacon award for outstanding financing program in the Americas.

“We are very pleased to see women executives reaching the highest levels in a wide range of dynamic companies. It is with great pleasure that we honor the women that have made a profound impact in the technology marketplace. We offer our congratulations to Lisa for her significant contributions to our industry,” said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel.

A special feature of the Top 100 Women of the Channel is in the August issue of CRN Magazine and expanded coverage will is online at

Everything Channel (,

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.


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