Hypercom and TASQ Expand Strategic Partnership
SCOTTSDALE, Ariz.- Hypercom Corporation (NYSE: HYC) today announced that TASQ Technology, Inc., a subsidiary of First Data, has strengthened its partnership with Hypercom by introducing the Optimum multilane terminal family to its product offering, and becoming an authorized service partner for these devices. TASQ also plans to purchase and roll-out for resale up to 100,000 Optimum countertop and mobile payment terminals, during the next 12 months, to its US-based bank and ISO customers.
“Adding Hypercom’s multilane products to TASQ’s portfolio is a natural extension to and strengthening of our strategic partnership. TASQ’s reseller community has moved quickly to embrace the Optimum product line, and we are particularly excited by the host of new channel partnerships formed as a result of our joint multilane sales efforts. TASQ has enormous reach and their selection of our multilane terminals together with this latest commitment strengthens our already significant position in North America, giving us an even better opportunity to increase the reach of our channels and gain market share,” said Lloyd Baylard, Vice President, Multilane Products, Hypercom Corporation.
The scope of this strategic partnership extends beyond the U.S. In addition to increasing its marketing, sales and support of Hypercom’s products to its U.S. customer base, the leader in payment system supply and deployment has sold thousands of Optimum products in Canada, and is also Hypercom’s exclusive distributor for the Optimum T4205 in that market.
Hypercom’s multilane terminals are deployed in thousands of check out lanes at some the nation’s largest and most recognized retailers, including department stores, supermarkets, chain drug stores and mass merchandisers.
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