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Kodak Reinvents the Trade Show Experience at Print 09


Virtual Technology, the Pipeline of Innovation and Live Panel Discussions in the K-Zone Powerfully Demonstrate How Visitors can Grow their Business Antonio M. Perez, Kodak Chairman and CEO, kicks off K-Zone with Panel Discussion on “What’s Print Got to Do with It?”

Rochester, NY.- Kodak’s booth at Print 09 will be streaming with exhibits, presentations and activities unlike any previously seen at a trade show in the graphic communications market. Based on the theme “It’s time for you AND Kodak,” visitors to Kodak’s booth (#6907) will be able to participate in a tailored experience based on their unique needs.

“We’ll provide attendees with an entirely new demonstration of how KODAK Products deliver applications and solutions that help customers grow their business,” said Chris Payne, Director and Vice President, Business to Business Marketing, Kodak. “Through a combination of virtual technology, live discussions, product information and samples, we’ll show attendees how they can increase production efficiency and return on marketing investment, expand their capabilities, and develop new revenue opportunities.”

The Pipeline of Innovation serves as the centerpiece of Kodak’s booth. This 24-foot-long digital display will feature a continuous stream of visual images representing innovative technology and solutions from Kodak. Visitors can interact with the display to learn more about what interests them.

Surrounding the Pipeline of Innovation, a series of interactive modules with circular flatscreen displays will deliver in-depth information in four market segments: commercial printing, packaging, publishing and data-driven communications, where visitors can find more information on KODAK Solutions.

Printed samples representing a variety of applications from the four market segments will be shown in a new way at Kodak’s booth. Each sample will include an RFID tag that, when placed on a display table, will activate a presentation showing how the piece was produced using KODAK Technologies.

Rounding out the product and market areas of Kodak’s booth, visitors will have the opportunity to participate in live demonstrations on a variety of KODAK Unified Workflow Solutions.

“By offering virtual and live demonstrations, details on practically every product in our portfolio will be available to customers,” said Payne. “Whether you want to know about a specific product, ways to expand your services, how to move into new applications or engage in a detailed conversation about improving your profitability, we’ll make the experience at our booth highly customizable and entertaining.”
Live from Chicago, It’s the K-Zone

Another highlight at Kodak’s booth will be the K-Zone, a live talk show set where dynamic discussions with industry experts, print service providers, and marketing professionals will take place daily throughout the show. For those not attending the show, all K-Zone sessions will be streamed live over the Internet and can be viewed at

The K-Zone kicks off on Friday, Sept. 11, at 11:00 a.m. CST with a panel discussion, “What’s Print Got to Do with It,” featuring Antonio M. Perez, Chairman and Chief Executive Officer, Eastman Kodak Company. Perez will be joined by global leaders from some of today’s most powerful brands including Shelly Lazarus, Chairman, Ogilvy & Mather Worldwide; Linda Sawyer, Chief Executive Officer, Deutsch Inc.; andHoward Mittman, Publisher, WIRED magazine. The session will look at the important role of print in the changing media landscape and new opportunities for delivering marketing messages across multiple communication channels.

The K-Zone panel sessions will be moderated by Noel Ward, Cary Sherburne, and other well-known industry journalists and analysts. Industry experts to be interviewed in the K-Zone include Frank Romano, Professor Emeritus at Rochester Institute of Technology; Jim Hamilton, Group Director, InfoTrends; Ben Cooper, Executive Director, The Print Council; Chris Jordan, ClearEdge, Inc.; Bill Esler, Editor, Graphic Arts Monthly; and Andrew Paparozzi, Vice President and Chief Economist, NAPL.

“The K-Zone epitomizes our new approach at Print 09,” said Payne. “We look forward to meeting with customers and engaging in conversations about issues that are most important to them and their business.”

Topics include making the transition from print service provider to marketing services provider, an overview of the KODAK PROSPER family of products using Stream Inkjet Technology, return on marketing investment for integrated communication campaigns, the benefits of sustainability programs, opportunities with Dimensional Printing, and tips on using social media to drive value for a company’s customers and brand.

The complete K-Zone daily schedule and images of Kodak’s Print 09 booth can be accessed at


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