AT&T Introduces New "Buy Two Get One Free" U-verse TV and Wireless Bundle
Offer Combines AT&T Quad-Play Strengths to Provide Consumers with Ultimate Flexibility, Savings Over Cable Bundles
Dallas, Texas.-AT&T* today announced the launch of a new bundle offer that combines AT&T U-verseSM and AT&T wireless services for significant savings. The new “Buy Two, Get One Free” offer gives customers the choice of a flexible AT&T U-verse triple-play bundle that includes wireless voice service, a bundle option that is not available from the local cable providers.
“Consumers’ lives are centered around mobility, and AT&T is evolving and introducing new bundle offers that reflect their needs,” said Joey Schultz, vice president of wireline consumer marketing, AT&T Mobility and Consumer Markets. “Our U-verse strategy has always been about bringing all of our AT&T services together at a great value, and this latest offer adds a great monthly discount. With the choice to bundle wireless voice, this is an offer that cable can’t match.”
With “Buy Two, Get One Free,” new U-verse customers who bundle U-verse TV (package U200 or above) with either AT&T wireless service (Nation 450 plan or above, for new or renewing customers) or U-verse Voice Unlimited will receive U-verse High Speed Internet Pro free for six months. That’s a $30 monthly discount for a total savings of $180.
The offer is available now in U-verse markets in the Midwest (Illinois, Indiana, Wisconsin, Michigan, Ohio), and it will be made available to all AT&T U-verse markets in the coming weeks.
“Gartner’s Consumer Services research shows that consumers place a high priority on having wireless as part of their service bundle. As wireless voice and data become more and more important to consumers, they’re looking for bundle offers that include both wireless and wired services,” said Elroy Jopling, Research Director, Gartner Inc.
AT&T has 1.6 million U-verse TV customers across 19 states, and many already benefit from receiving their U-verse TV, U-verse Internet, U-verse Voice and AT&T wireless services on a single bill. More than 65 percent of new U-verse TV customers bundle U-verse Voice, and more than 75 percent of U-verse TV customers have a triple- or quad-play.
Customers who bundle U-verse TV, Internet and AT&T wireless services receive advanced, integrated applications, powered by AT&T’s Internet Protocol (IP)-based network. For example, U-verse TV and Internet customers enjoy the convenience of programming DVR recordings from their Web-connected mobile phone or PC. Bundle customers can also view personalized weather, sports, traffic and stock information and track the progress of their Yahoo! Sports Fantasy Football team on-screen via AT&T U-bar, which automatically reflects the preferences they set up online through the att.net portal.
AT&T U-verse customers enjoy quadruple-play integration, enhanced features and greater value, all made possible by IP technology. All AT&T U-verse High Speed Internet packages include wireless home networking and unlimited access to more than 20,000 AT&T Wi-Fi Hot Spots across the U.S.
For additional information on AT&T U-verse — or to find out if it’s available in your area — visit http://uverse.att.com or call 800-ATT-2020.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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