Zee TV USA Brings First TV Series Based on the Life of Delhiites in 12/24 Karol Bagh

Dreams come to life in new family drama portrayal of middle class struggle for love and happiness

(DALLAS, Texas) – August 25, 2009 – The struggle for love and happiness between three sisters in a middle class New Delhi Family is the backdrop for Zee TV’s new television drama 12/24 Karol Bagh. The series make its television debut the first week of September on the Zee TV USA Network and is produced by Sudhir Sharma’s Sunshine Productions.

12/24 Karol Bagh is the love saga of the three sisters, which follows the aspirations, hopes, and tribulations that each member of the family goes through. The common thread that they share is that life is bliss as long as they stay together. With everyone under the same roof, family relationships are brought to the forefront, and the struggle to make dreams come true are at the center of this Delhi-shot series --- Yahan Baste Hain Kuchh Sapney!

“The launch of Karol Bagh supports our ongoing commitment to represent and support the South Asian community with content that is as engaging and diverse as Zee’s audience,” said Subroto Bhattacharya, CEO of Zee TV USA. “The middle class struggle in New Delhi is not new to many who live or have lived there. We think our audience will both enjoy and appreciate the show’s ability to capture the raw emotion of day to day life of a Delhiite.”

The lead protagonist in Karol Bagh is Hunar Ali, who plays the eldest daughter of the family. Her character is a bold, happy-go-lucky girl who is very protective about her two sisters. This will be the first television show purely based on a middle class family residing in Delhi. The show leaves behind the glitzy saris, ostentatious jewelry, and mansion style homes depicted in many soaps for a more realistic, simple illustration of everyday life in Dehli.

12/24 Karol Bagh airs on Zee TV USA every Sunday through Wednesday at 10pm ET, beginning September 6, 2009. The drama replaces ’Ghar Ki Lakshmi Betiyann,’ which comes to an end on Wednesday, September 2nd 2009. Sa Re Ga Ma Pa Challenge 2007’s Raja Hasan has been gracious enough to lend his vocal talents to sing the title song of the show.

About Zee TV USA, Inc.

Zee – the name that has become synonymous with entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space. As an Indian channel, Zee is committed to supporting the values and cultures that appeal to South Asians across the globe. With many firsts already associated with its name, Zee has also become a pioneer in the international space, refurbishing its flagship channel to reach out to the South Asian Diaspora worldwide.

International operations began in July 1998 for USA. And since then there has been no looking back. The team built Zee into a strong household name in the Americas, currently reaching out to more than 2 million viewers, and it has been an undisputed leader in the market for 10 years.

Not only did the channel grow and create a strong foothold in the market, it has also been responsible for evolving to the needs of the market for content across genres and languages. Consequently the team launched channels that cater to a noticeably wide audience spectrum. Channels like Zee Cinema (Bollywood movie channel), Alpha Punjabi (Punjabi general entertainment channel), and Zee Sports (sports channel) were launched in the US market.

After successfully launching these channels, Zee TV USA has ventured into producing content locally to reach deeper into the South Asian Diaspora, while making them feel closer to their roots. Sa Re Ga Ma Pa (SRGMP) came into being 12 years ago and Indian television history has no other program parallel to this. Last year (2008), for the first time ever SRGMP was produced in an international market (USA) and has quickly become one of the highest rated shows on Indian television. Zee’s legacy continues with other initiatives like Zee Carnival and many more in the pipeline, which have all contributed to Zee’s position as the undisputed leader in South Asian entertainment.

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Eric Gonzalez - PR Contact (Zee TV USA)

eric@vscconsulting.com

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Eric Gonzalez

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