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New Survey shows why family travel should be a priority

BELLEVUE, Wash. – August 13, 2009 – In a new national study released today,® found Americans overwhelmingly (94 percent*) agree that even in tough economic times, family vacations are worth the money. Why? Because they help build memories that last a lifetime and reinforce family bonds. Nearly 85 percent of Americans surveyed think the time they spent together as a family on their last great trip is what made the trip so special. Yet, the average family vacationer admits it has been five years since they had a truly great trip with their loved ones. The good news is that despite the challenging economy, travel costs have come down, making family vacations the most affordable they have been in years.

While the majority of Americans surveyed who have vacationed with their family (more than 50 percent) likes to take trips during the summer, planning a vacation for Labor Day or after is a good way to stretch your dollars. To help travelers take advantage of this opportunity to save money, has expanded its Biggest Hotel Sale Ever (, making a Labor Day getaway even more affordable. The sale includes more than 6,000 hotels worldwide offering deals on reservations booked by August 31 for travel through September 7, 2009.

For ideas about fun trips you can take close to home, check out’s Drive Getaway tool at The Drive Getaway tool allows users to filter results for each starting city by offering three “trip length” choices: full tank (151-300 miles), half tank (76-150 miles) or quarter tank (0-75 miles). In addition to the recommendations, the tool also provides TripAdvisor® user-generated photos of destinations and attractions. The launch of the Drive Getaway Tool is just another way is putting the traveler first and making it easier for families to plan travel that will create lasting memories.



 Family Travel
 Labor Day
 The Drive Getaway Tool

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