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SONY launches “DIGIDAD PROJECT” with top tier daddy bloggers


Dads to Capture, Share Family Experiences Using Sony Gear


• Sony Electronics is teaming up with influential daddy bloggers over the next three months by loaning them products which they’ll use to capture family experiences.

• Dads will complete assigned projects using Sony gear including BRAVIA televisions, Blu-ray players, Cyber-shots, Alpha DSLR cameras, Handycam camcorders, VAIO notebook computers and Reader e-books.

• Projects include Faces of Summer, Heritage Time Machine, Connected Living Room, Family Trip & Father/Child Read-a-thon.

• New Marketing Labs’ Chris Brogan is working with Sony and the DigiDads to execute the project.

• To follow Sony’s DigiDad Project

About the DigiDads

• Michael Sheehan,

O Avid technologist, blogger, social media pundit, loving husband and father of three beautiful girls. Writes about technology, gadgets, software, hardware, parenting “hacks,” and other tips & tricks.

O Meet Michael in his Vlog here.

• Max Kalehoff,

O AttentionMax is Max’s platform to share ideas on marketing, media, start-up culture and raising kids

O Meet Max in his Vlog here.

• Brad Powel,

O The Chief Operating Officer of DadLabs Inc., Brad serves as co-host for two of the DadLabs weekly web shows and is an avid daddy blogger, accomplished parenting speaker and social media panelist. He lives in Austin, Texas where he makes his home with his wife and three wonderful children.

O Meet Brad in his Vlog here.

• C.C.Chapman, and

O Digital Dads was started in 2009 by C.C.. As a long time blogger and media producer, he noticed that whenever he wrote about his kids or family it attracted more attention than anything else he created. As he searched the web he discovered there were very few sites writing about being a dad, by dads and he decided it was time to have a site where he could share his thoughts.

O Meet C.C in his Vlog here.

• Jeffrey Sass,

O A self-proclaimed gadget geek and early adopter, Jeff is an experienced technology and entertainment exec and an avid social media enthusiast. He has co-founded and run mobile commerce and technology companies and he has written and produced for film and television. Since September 2008 Jeff has looked to his three kids as inspiration for weekly contributions to the popular Dad-O-Matic blog.

O Meet Jeffrey in his Vlog here.

About Chris Brogan

Chris Brogan is president of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications through the use of social software, community platforms, and other emerging web and mobile technologies. Learn more about Chris here.


“New Marketing Labs is excited to be involved with this opportunity to work with top tier dad bloggers involved with the Sony DigiDads project. We hope this project will inspire all dads to utilize technology to capture some of their special family moments. We’re excited to engage the dad blogger community in this project and shine the spotlight on them"

-Chris Brogan, President, New Marketing Labs

“Sony Electronics has worked with mom bloggers on various projects and now we are excited to bring this diverse group of dad bloggers into the conversation about Sony’s products and technology. Their enthusiasm for gadgets and honest writing will hopefully be impactful to anyone following Sony’s DigiDad Project.”

-Marcy Cohen, Sr. Manager Social Networking, Sony Electronics


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