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Bill Me Later and Recognize "The Household CEO"


Timonium, Md. – Bill Me Later Inc. and have announced the winner of the “Household CEO” video contest and her name is Lisa Roberts. A stay-at-home CEO from Lexington, Kentucky, Lisa embodies the spirit of every ordinary mom who deftly manages home, family, and a whole lot more 365 days a year with no time off and doing it all with humor, grit, grace, coffee and a mobile phone. It wasn’t an easy selection: The contest which posed the question, “What does it take to fill your shoes" brought video entries both insightful and entertaining from multi-faceted, digitally savvy, agile, and above all, busy entrants from around the country.

Lisa’s winning video entry, entitled “The Unfillable Shoes of Our CEO,” features hilarious yet endearing “testimonials” from her staff, including eldest daughter Ashley,5 (VP, Public Relations) and triplets (4) Benjamin (VP, Development), Casey (VP, Human Relations) and Danielle (VP, Operations) offering unique peeks into her dynamic management style. “Our organization’s strategy is H.O.W.L.istic,” says Lisa in her video. “Not holistic, but HOWListic…both I and my whole staff try to be Hardworking, Organized, Wise and Loving.” Lisa’s video submission is here.

Lisa Roberts’ entry was selected from more than 90 entries and she receives a $2,500 shopping spree courtesy of Bill Me Later and Upon hearing that she was the winner, Lisa exclaimed – through her dutiful personal assistant (and husband) Phil: "I’m so excited! It’s a great honor and the timing couldn’t be better. We can use our award to buy some back-to-school bonuses for our hard-working staff!”

Bill Me Later and began their campaign to highlight Household CEOs in May, 2009, with a survey of 645 women, asking them “What does it take to fill your shoes?” on a variety of career, lifestyle, and parenting topics. The results were fascinating and surprising: the majority of respondents ranked the mobile phone as more important than significant others in managing both their household and professional lives, and nearly 70 percent of women who work both outside and inside the home still have primary responsibility for managing the household, cooking, kids’ homework and the family’s social life. To view additional survey findings, please see here

The campaign provided a remarkable look into the fascinating life of today’s modern woman (and men too!) and the level of multitasking and complexity that make up the daily routine. Bill Me Later and Zappos set out to showcase and celebrate what it is that makes today’s `Household CEO’ so resourceful, clever, and special. The results were unique and engaging, and provided a definitive snapshot of busy, compelling, and entertaining lives across the country.


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