Time Warner Signs New Multi-Year Agreement with Nielsen
7 Year Contract Includes Nielsen TV, Internet and Mobile Services
New York, NY – Time Warner (NYSE: TWX) and The Nielsen Company today announced a new multi-year agreement. The agreement is the first of its kind in that it brings together all the Nielsen services subscribed to by all Time Warner businesses in one contract. This includes Nielsen’s television, online and mobile measurement services, as well as research on advertising segmentation and targeting, and consumer engagement.
The agreement provides Nielsen services to Time Warner’s broadcast, cable, syndication business units and affiliates, including Turner Broadcasting, The CW Television Network, HBO, Warner Brothers Domestic TV Distribution, Time Inc., RET Media and station WPCH.
The Nielsen services in this contract include national and local television ratings; online and mobile measurement; segmentation and targeting from Nielsen Claritas; consumer engagement from Nielsen IAG; and media analytical tools from Nielsen IMS.
“As people spend more time consuming media on an increasing variety of platforms and devices it is crucial that we continue to improve how content usage is captured. Our new agreement with Nielsen will provide all Time Warner businesses aggregate measurement and improved reporting across the media landscape. We have also agreed to continue our collaboration to foster innovation in the media measurement space,” said Turner Broadcasting System’s Chief Research Officer Jack Wakshlag.
“We appreciate the opportunity to continue our partnership with Nielsen. Having them as a member of our team, particularly in this tough economic climate, helps us better manage and make the ever-increasing amount of information more meaningful to the various business units throughout Warner Bros.,” said Bruce K. Rosenblum Executive Vice President Warner Bros. Media Research.
“We are extremely pleased to continue a long standing relationship with Time Warner,” said Sara Erichson, President of Media Client Services N. America for The Nielsen Company. “Through the years, Time Warner has collaboratively worked with us to help improve the media measurement business as a whole, and we look forward to continuing that work.”
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
About Time Warner, Inc.
Time Warner Inc., a global leader in media and entertainment with businesses in television networks, filmed entertainment, publishing and interactive services, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide through multiple distribution platforms. For more information about Time Warner Inc., please visit www.timewarner.com.
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