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Mirror Group launches new 3am celebrity gossip site


The Mirror Group has announced the upcoming launch of, a new, standalone site based on the Mirror newspaper column of the same name, revealing the latest celebrity gossip.

3am takes the world famous 3am recipe of gossip, exclusives, and attitude-laden fun-poking at the world of celebs - and for the first time delivers it to a whole new audience via a brand new bespoke website.

“In 2000, 3am made everything that had gone before it in newspapers look tired and boring. Here was a fresh new attitude in reporting showbiz and the genre has never been the same since,” said Richard Wallace, editor of the Daily Mirror. “Now we’ve done it again - this time online. is innovative, clever, funny and brilliantly designed. We believe it will grow to become a must bookmark for highly engaged audiences wanting the very best in celebrity news and comment. And we believe the commercial opportunities in having such an audience are very exciting.”

The website promises a unique voice in the world of celebrity news and celebrity gossip.

Fans will be able to vote celebrities up or down from the A-List to the Z-List.

They’ll also be able to pass judgment on whether outfits are working or not, if the right person was booted off the X-Factor, and, of course, who is winning in the Katie Price / Peter Andre PR battle.

Instant breaking news will be delivered via “bleats” from the site’s trademark wicked sheep.

And a special dynamic calendar will mean readers never again miss the unmissable. Like, for instance, the date Kate Moss’s latest Topshop range hits stores.

Showbiz fans in a hurry will be able to get their fix in double quick time, by using the site’s groundbreaking “3am-in-a-flash” feature. editor Isabel Mohan said: “ will be breaking stories, pumping out gossip and keeping users updated on scandal, but it’s the voice of the site that will keep them coming back time and time again.”

The site has been developed over the last six months and will be supported by a full marketing campaign including in-paper support, TV, promotions and giveaways.

The new 3am site from The Mirror launches on the 18th August.

About The Mirror Group:
Mirror Group Newspapers is owned by Trinity Mirror plc, one of the UK’s largest newspaper publishers, with an award winning portfolio including five national newspapers, over 120 regional newspapers and 400 plus digital products.

The Group employs over 7,000 people in more than 85 locations across the UK, including nine printing sites. The group’s strategic goal is to build a growing multi-platform media business, by developing and sustaining strong positions across print and digital, with products and services which meet the needs of its customers, both readers and advertisers.

PR contact:
Rupert Smith
Senior Press Officer
Mirror Group
One Canada Square
Canary Wharf
E14 5AP
020 7293 2885


 celebrity gossip
 celebrity news
 Peter Andre

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