Rangefinder Magazine Cover Focuses on KODAK NEXPRESS Dimensional Printing System

Pro photographers and photo labs discover benefits of differentiating themselves with a unique printing capability.

Rochester, NY.- Rangefinder magazine readers are getting a firsthand look – and feel – of the impact of the KODAK NEXPRESS Dimensional Printing System. The cover of the August issue of the monthly professional photographer magazine was printed using this innovative and award-winning KODAK Solution that creates raised, 3D printing effects.

The cover features a little boy and a rustic red FORD pickup truck. With Dimensional Printing, readers can feel the field grass, metallic and glass elements on the truck, the boy’s clothing, and the magazine’s Rangefinder title.

“When we first saw and felt KODAK NEXPRESS Dimensional Printing, we immediately recognized the impact it would have in grabbing the attention of readers,” said George Varanakis, Publisher of WPPI’s Rangefinder magazine. “Professional photographers are often looking for ways to stand out from the competition and offer distinctive products to their customers. Dimensional Printing can help them achieve this. Imagine giving a bride a print where she can feel the lace on her wedding dress, or create a photo book of nature prints where the client can feel the texture of a tree’s leaves or the wood’s grain. There are so many valuable uses.”

KODAK NEXPRESS Digital Production Color Presses, which enable Dimensional Printing with the KODAK NEXPRESS Fifth Imaging Unit Solution, can help photo labs and professional photographers energize their business with higher impact marketing communications and unique products.

“Dimensional Printing creates exciting new revenue opportunities for the photo market by enabling photo labs to produce compelling products that offer more value to their clients. And pro photographers can offer their clients a one-of-a-kind keepsake,” said Mark Egeling, Photo Segment Marketing Manager, Kodak. “The printing of the Rangefinder cover gives us an excellent opportunity to showcase the capability of this KODAK Technology with a very large and targeted audience. We’re proud to offer this unique solution, and we’re witnessing growth in our customers’ businesses as a result of it.”

The KODAK NEXPRESS Dimensional Printing System was recently awarded a 2009 InterTech Technology Award from Printing Industries of America, the highest honor for innovation in the graphic communications industry.

“Kodak’s heritage and innovation in the photo market is unmatched – from our leading films and digital cameras and retail photo kiosks to KODAK PROFESSIONAL ENDURA Papers and KODAK NEXPRESS Fifth Imaging Unit capabilities,” added Karl Post, Worldwide Photo Segment Manager, Kodak. “That type of legacy is part of what builds trust in a business.”

Available as part of the KODAK NEXPRESS Fifth Imaging Unit Solutions, Dimensional Printing gives specified text and images a raised or 3D effect that can help communications stand out in a crowded marketplace. The result is a printed product with a dimensional feel that mimics the surface of the items in the image. The KODAK NEXPRESS Intelligent Dimensional Coating Solution and KODAK NEXPRESS Dimensional Clear Dry Ink combine to create the Dimensional Printing effects.