Day Named 2009 Gartner WCM Visionary

Basel, Switzerland and Newport Beach, Calif. – Day Software (SIX:DAYN, OTCQX:DYIHY), a leading provider of global content management and content infrastructure software, today announced it has been positioned by Gartner, Inc. in the Visionaries Quadrant in the 2009 Magic Quadrant for Web Content Management (WCM) report.(1) The evaluation is based on completeness of vision and ability to execute.

Day’s WCM Visionary status follows earlier recognition in 2009 for Day’s CQ5 WCM platform. Following CQ5’s release in November, 2008, CQ5 was named by Infoworld in January as the “Best Web CMS” in their 2009 Technology of the Year Awards. Day believes that Gartner’s inclusion of Day Software in the WCM Visionaries Quadrant is a further testimony to the strength of its CQ5 platform, which has seen record adoption by leading global enterprises in the nine months since its release. More details on Day’s customer growth in the first half of 2009 can be found at http://www.day.com/1H09Earnings.

“At Day, we invested heavily in product development to enable our customers to transform how they engage, interact, and service customers through their online channel,” said Erik Hansen, CEO of Day Software. “CQ5 advanced a new paradigm for user experience and a modern, standards-based architecture designed for rapid development and low deployment costs. With CQ5, we have seen record interest in Day amongst leading global enterprises, and we are pleased to be recognized now by Gartner as a WCM Visionary.”

Gartner describes Visionaries in its Magic Quadrant report:

“Visionaries are very forward-thinking and technically focused. For example, their products may have unique multilingual capabilities or be driving the inherent direction of the market through their innovation and product development. To become Leaders, they need to work on some of the core aspects of their offerings and increase their Ability to Execute. They may need to build financial strength, functional breadth, service and support, geographical coverage or sales and distribution channels. Their evolution may hinge on the acceptance of a new technology, or on the development of partnerships that complement their strengths.”

David Nuescheler, Day’s CTO and architect of CQ5 commented, “This is been an exciting year bringing to market what we believe is a fundamentally new type of WCM platform for Web 2.0. Our dual focus on user experience and architectural standards in CQ5 has enabled us to meet a new generation of requirements from both Marketing and IT. We are thrilled to be named a Visionary in the Gartner Magic Quadrant for WCM. We look forward to continued advancements in our WCM platform as we grow adoption of CQ5 throughout our expanding global customer and partner community.”

A full reprint of Gartner’s 2009 WCM Magic Quadrant report is available, compliments of Day, at http://www.day.com.

(1) Magic Quadrant for Web Content Management, Gartner RAS Core Research Note G00168694, Mick MacComascaigh, Toby Bell, Mark R. Gilbert, 5 August 2009, R3148 08132010

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted date by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.