EA SPORTS and The Weather Channel Interactive Team Up to ’Fight for Every Yard’ with Real-Time Weather in Madden NFL 10
Dynamic Weather Feature Adds New Levels of Realism and Challenge
EA SPORTSTM and The Weather Channel Interactive (TWCi) today announced that dynamic, up-to-date weather forecasts will be featured in one of the best-selling video game series in history with the release of Madden NFL 10, available August 14, 2009. The latest version of the top-selling franchise now features real-time weather updates from The Weather Channel to reflect accurate, up-to-date weather conditions that can affect game play in the Xbox 360® and PLAYSTATION®3 versions of Madden NFL 10.
“One reason why we’re the number one selling football game in history is because we strive to add more realism to the game experience, and real-time weather conditions from The Weather Channel help deliver the most authentic football game to your living room,” said Nathan Stewart, director of marketing for EA SPORTS. “Now if it’s snowing in Pittsburgh, it will be snowing on your screen and affect the play of the game.”
Madden NFL 10 places gamers even more ‘in the game’ with the added realism of weather challenges. Kick a field goal in 50-mph winds in Chicago, run a route as a receiver on slippery turf, or set up as quarterback in wintry conditions in Green Bay. Through an agreement with Electronic Arts Inc., The Weather Channel provides custom real-time weather to a gridiron matchup for each stadium location through a live Internet connection. Upon loading a new game, users have the option to choose the current conditions at the selected location to create the corresponding weather experience for that game.
“Many of our weather.com users are avid sports fans and gamers, so we’re excited to extend their weather experience and bring another element of realism to Madden NFL 10,” said Derek Van Nostran, director of marketing for TWCi. “The Weather Channel Interactive is thrilled with the opportunity to extend our relationship with EA SPORTS and bring our weather expertise to this highly anticipated fan favorite.”
Other popular EA SPORTS video games for which The Weather Channel provides dynamic, real-time weather include NCAA® Football 10 and Tiger Woods PGA TOUR® 10. Madden NFL has sold more than 75 million copies and has more than $2 billion in sales since its debut in 1989.
About The Weather Channel Interactive
The Weather Channel Interactive (TWCI) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCI reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCI also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk/, http://www.meteo123.com/, http://www.wetter123.com/, http://www.canaldotempo.com/ and www.weather.com/espanol. For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit www.weather.com/press.
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